Tinuiti, the largest independent performance marketing firm across the triopoly of Google, Facebook and Amazon, officially launched its Walmart Ecommerce Acceleration Program, one of the first Walmart advertising and creative offerings in the market. Leveraging their AI-enabled technology—MobiusX—Tinuiti is uniquely positioned to grow a brand’s sales on Walmart. Initially designed in 2014 for Amazon, MobiusX drives campaign and vendor performance at scale through an exclusive direct integration with Walmart’s API advertising access.
Already a leader in marketplaces and retail media– Tinuiti manages over $400 million in media under management and billions of attributed sales across marketplaces such as Amazon, Walmart, Instacart and more.
“Tinuiti has definitely helped to improve Evenflo’s performance across our Walmart sponsored product strategy. By reacting to sales trends and bidding optimizations specific to Walmart, they maximized our return on ad spend,” Holly Ramer, vice president, eCommerce and Digital, Goodbaby International. “Having them as a trusted partner allows us to expertly adapt to the changing needs of the digital landscape and better support the overall goals of the business,”
“As one of the first firms to focus on the Amazon Marketplace, we’ve tested and learned a lot over the years. Now, as leaders in this space, we’re writing the playbook on Walmart advertising, while dedicating the time and resources needed to develop our partnership to align with Walmart’s growth,” said Nii Ahene, Tinuiti’s chief strategy officer.
https://www.martechcube.com/performance-marketing-firm-tinuiti-named-walmart-advertising-partner/
