These search results seem more credible than ads that may come up during a search and the chances of people clicking on these are higher than the ads. By optimizing the website through various methods used in SEO, the website will appear in the search results "naturally" which can then be referred to as organic search results, which can then be drawn on to organic traffic.
Frequently asked questions about search engine optimization company services Learn more about working with the Adseo Search Engine Optimization Agency by browsing our FAQs! Why is search engine optimization SEO important?
SEO is important to get higher in the ranking of the search results in the search engines like Google, Bing, Yahoo and the like. SEO is important because by avoiding the benefits of search engine optimization, your website ends up far down in the results lists and you miss out on potential customers / stakeholders. Paid advertising, social media and other platforms can generate traffic to websites, but the majority of online traffic is driven by search engine search. By being high on the rankings in the search results, this creates credibility and brings organic traffic to the website.
SEO stands for Search Engine Optimization, directly translated it means Search Engine Optimization. SEO is believed to have started in 1991 after the creation of the world's first website. One led to more and suddenly there were many websites that were online. This led to a need for structure and accessibility which in turn led to the creation of the first search engines.
SEO is about optimizing the website so that it communicates most optimally with the search engines. This is done by implementing measures inside and outside the website based on known factors on which the algorithms in the search engines are based. This is an extensive job as there are over 200 factors that are constantly changing.
The goal of SEO is to get to the top of search in the search engines lik Google, Bing, Yahoo etc. By ranking high in the search engines the visibility of the online business becomes higher and the website becomes more accessible. By getting in the search results on a number of keywords that are related to the company's services / goods, the traffic will increase significantly and the company / company will grow.
A search engine optimization SEO analysis involves finding weaknesses and strengths with the existing website, what the target audience is, what they are searching for and how this target audience finds goods and services. This provides the necessary insight to find opportunities and solutions to reach the top of the rankings in the search results.
SEO friendly content is really all of the relevant info, articles, blog posts, videos and content that the website may contain. What makes content SEO friendly is the quality, use of keywords and length in texts, titles, structure, frequency of updates, freshness and uniqueness.
The work around optimizing the website to communicate best with the search engines is an extensive work and requires being up to date on the search engines' algorithms and factors. This takes time and is difficult to succeed without any previous experience. This is why it is wise to hire an agency that specializes in SEO that can solve these tasks for you. The job of producing content is often put to a copywriter or content producer in marketing agencies, but you can contribute this yourself. If you run a company or business, you probably have some knowledge and experience in the field you offer goods / services. This knowledge is very valuable when it comes to content production as it is an easy matter to write when you have prior knowledge. This makes SEO cheaper for you,
1. Get more traffic by ranking high on search results in search engines like Google, Yahoo, Bing / Microsoft or similar
2. Increased branding and credibility due to increased online visibility
3. Search engine optimization / SEO has a good ROI, ie return on investment, ie what you are left with when you invest money and time in search engine optimization
4. Get a competitive edge in the products and / or services you provide.
