NielsenIQ, the industry leader in global measurement and data analytics, and Qualtrics (NASDAQ: XM), the leader and creator of the Experience Management (XM) category, today announced a new partnership that will empower brand leaders to make smarter and faster decisions. The partnership is expected to create one of the world’s most comprehensive brand experience solutions, providing organizations with a real-time, 360-degree view of their brand health based on consumer feedback.
Consumer expectations have quickly changed, and as they continue evolving, brands need to turn consumer insights into action to differentiate themselves and expand their customer base. Through the partnership, NielsenIQ will use Qualtrics BrandXM™ to power its Winning Brands® solution.
https://www.martechcube.com/nielseniq-and-qualtrics-partner-for-data-analytics-and-brand-health/
