Mobile A/B Testing is the process of comparing various user experiences in mobile apps. Each segment that the app's users are randomly assigned to see a different experience. It is possible to determine with statistical confidence which version of the app generates more conversions once enough users have completed the experiment. A mobile game with in-app purchases for additional levels, for instance, might be created by an app developer. The creator of the app might want to experiment with various banners for the levels to see which one gets the most clicks. They will be able to ascertain which banner performs the best based on their actual users by conducting an A/B test. They can distribute the winning variation to all of their users and increase the overall conversion rate once the test reaches statistical significance.
