Martech Interview with Laura Haines on eCommerce in Metaverse
Martech Interview with Laura Haines on eCommerce in Metaverse
Laura Haines shares insights in an Martech interview on eCommerce in Metaverse and strategies that brands and marketers have to integrate to take advantage of an ecommerce industry in the Metaverse and NFT era. Laura Haines, the Chief Product Officer of Amaze, a mobile ecommerce design platform. To take advantage of social commerce, brands need to shrewdly market their products by creating social media ads and posts that lead consumers on a seamless transition to their personalized selling page.
Ecommerce brands need to understand the challenges and opportunities of the Metaverse. With the growing buzz of the Metaverse, ecommerce brands need to meet where consumers are congregating next to ensure the overall quality of their online experience and curate consumer-focused designs to consistently gain more conversions. Luxury fashion brands including Gucci, Balenciaga, Louis Vuitton, and Burberry are among the first to integrate immersive Metaverse experiences into customers’ shopping journey.
As technology improves and investments in Metaverse infrastructure continue, virtual retail experiences will evolve from being an emerging and experimental concept to a more widespread reality. Speaks on what strategies do brands and marketers have to integrate to take advantage of an ecommerce industry that is influenced by the Metaverse and NFTs. Metaverse partnerships will enable Amaze users to construct virtual shopping experiences cost-effectively and at scale.
About Laura Haines - Laura Haines is the Chief Product Officer of Amaze, a mobile ecommerce design platform helping anyone easily market and sell products online. Based in Australia, she helps drive the company mission and leads the cross-functional teams in product design, development, and strategy.
About Amaze - Amaze is the only company that is 100% focused on helping Creators, Makers, Influencers, SMB's, and more monetize their brand on social platforms. We have merged a very robust design engine with an easy-to-use commerce engine that allows you to create no-code selling experiences in minutes.
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