Martech Interview with Emilie Drishinski on Advertising
Martech Interview with Emilie Drishinski on Advertising
The advertising space is fast-paced and the digital landscape is evolving. In this interview, Emilie Drishinski shares her views In an Martech Interview on Advertising & marketing automation platforms and social marketing campaigns. Measuring impressions, views, purchases, etc. will give a brand the best place to look when it comes to what is most impactful on their ROI.
As a Client Partner at Oracle Advertising, she lead growth strategy with IPG for activation products such as third-party audiences and contextual targeting solutions. The advertising space is very fast paced and in the digital landscape is always changing. As someone who has worked in the marketing and advertising space in NYC for a few years, she co-founded End Marketing with my husband Nick who works in tech and e-commerce.
How can brands get the most out of cross-platform advertising? - The best way to get the most out of cross platform advertising is to allow for A/B testing. Some adds may resonate better on “platform A” but may not be as effective on “platform B.” Testing and tweaking ads on various platforms will aid in maximizing results.
That being said, companies like Oracle Advertising and now my own company End Marketing, have rolled out solutions that are also privacy centric. Starting my own agency has been an amazing journey. Working in the marketing automation and advertising space for years versus running your own company is entirely different.
About Emilie Drishinski - Emilie currently works in New York City for Oracle Advertising where she helps brands and agencies activate 3rd party audiences and contextual targeting solutions.
About Oracle Advertising - Oracle Advertising offers a unique mix of technology and data to to address today's marketing and advertising needs.
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