1. Tell us about your role at Digital Air Strike?
I am the co-founder and CEO of Digital Air Strike. I am responsible for making corporate decisions, managing the overall operations, resources, and company culture of DAS.
2. Can you tell us about your journey into this market?
I started the Scottsdale-based company 10 years ago at my kitchen table after I was laid off during the Great Recession. I knew businesses needed an inexpensive way to reach consumers and we were one of the first to develop tools and technology to help businesses leverage the reach of social media. I consider myself a lifelong marketer but have called marketing a career for more than 20 years. My experience includes Major League Baseball, a technology startup, and a large corporation
3. How do you think technology is upgrading the marketing sector?
Technology is improving the quickness and effectiveness of all marketing efforts.
We can be much more targeted and personalized when delivering messages to our consumers through social media, email, and text messages. Through AI and automation, businesses can engage with consumers, ask and answer qualifying questions, and alert staff when human interaction is needed. It ultimately provides 24/7 customer service.
4. How has increasing use of social media helped in redesigning marketing and advertising campaigns?
The personal nature of social media presents a great opportunity for businesses to reach their specific consumers. Our recent online consumer trends study showed 67% of people find ads on social media helpful and 51% have purchased something through an ad. The ability to target the customers that businesses are trying to reach makes the advertising helpful, not intrusive or obstructive.
Social media is also an ideal place for consumers to see the “human” side of a business.
It also helps improve a company’s brand loyalty since consumers typically have to choose to follow your updates.
5. How do you define your Intelligent Messaging Solution?
Digital Air Strike’s Response Path is an AI-powered, multi-channel chat technology that engages customers automatically, 24/7 by asking and answering questions, allowing consumers to schedule appointments, explore inventory, read positive customer testimonials, get information about hours/location, and more. While the tool captures lead information, the goal is to be helpful and convert those leads into customers. Response Path alerts employees when human interaction is needed so they can enter the conversation from any device, anywhere. Response Path Power Text, which was developed to help businesses deliver timely updates during COVID-19, sends bulk texts to customers. When customers reply via text, the AI tech of Response Path engages with customers. All conversations and lead details are kept in a single, easy-to-use platform.
6. Can you explain how your Targeted Advertising solution can help marketers in present pandemic situation?
Digital Air Strike’s targeted advertising delivers the right message, to the right person, at the right time. This is especially important during the COVID-19 pandemic. Businesses need to advertise they’re open and safe for visiting customers, and they offer delivery options for customers who want to research, shop, and buy from home. Targeted social advertising is cost effective and can yield great results from relatively small ad spends compared to traditional advertising, which is an important factor as many businesses cut their budgets because of the pandemic.
7. What features of your social media marketing solution differentiates it in the market?
Digital Air Strike’s social media marketing and online reputation management give businesses an unfair online advantage. DAS’ team of social media experts manages over 300 social, review and directory sites to improve a business’ online presence and SEO, while maximizing engagement with consumers through custom social posts. The DAS team optimizes a business’ Google listing to showcase positive reviews and hot deals to increase leads from search. DAS’ award-winning Review Surge surveys customers and directs those that answer positively to automatically post their feedback on public review sites, quickly improving a business’ online reputation. Mobile Review Surge allows businesses to text review requests to their happiest customers and directs them to post the feedback on top review sites. Through Digital Air Strike’s Mission Control, companies can manage their entire online reputation from a centralized dashboard. The DAS Mobile App allows businesses to monitor their reputation from their mobile device and respond to customers directly from the App.
