What is App Store Optimization?
AppStore Optimization is the process of optimizing mobile apps to rank excessive in an app store’s search results. The excessive your app ranks in an app store's search results, the more noticeable to prospective customers. That expands visibility tends to convert into more traffic to your app’s page in the app store.
Now over 2million apps on Google Play Store. There’s so much competition that its frequently difficult for app developers to make their apps stand out.
The app’s icon
The icon is the first ingredient that the user sees when browsing the store. It, therefore, generally, provides users with a first impression of the app, and so it must be excellently sketched. It’s very important. The user should very quickly be able to recognize what the app offers, the logo is very essential because it shows information without saying anything. The logo will be designed to attract the customer. And also, the logo will be express the app concept. So, the better practice is to focus on a simple design, of high quality.
Keyword research/market research
The keywords play such an important role in app store optimization. It’s strongly advised to use simple terms, separated by commas, with no spaces. Keywords that are admissible to the app, but also popular keywords while being a little competitive. To initiate, try, and come up with at least 50 app store keywords. Choose the best keywords for your app. Placing the right keywords is essential to the app store.
The app's title
Once the icon has caught the eye, the title is immediately searched to provide the final information. The app’s title is an important feature for reference. Having your brand name short, clear, and easy to spell for your probable users, and try to add emoji to instantly capture users’ attention when they are browsing on the Google Play Store. To assure that your app can be identified, having the actual name short and sweet. It’s also essential to use only URL-friendly characters in your title, particularly in the App Store.
The app description
The short description affects search and conversion rate. The description should be up to 80 characters in the short description field, and it is very important to keep harmonize and provide a clear description, including some of the main keywords that you want to rank for. The short description delivers apiece of clear information about the app. The description should be understandable and add something unique that attracts the users.
Convert visitors to users
Optimizing the app store page is the next core step of ASO. The first ambition of app store optimization is to develop app installs. To this end, the app detail page has to be definite enough to convert the app store page visitors to app users.
Marketing screenshots
The goal of these screenshots should be to persuade the user that your app is worth the download. The app icon and screenshot take up the most screen real estate when you are searching within the App Store, so it’s essential to make sure you are impressing the user to want to learn more about the app.
App store reviews
Anotherelement that is ordered by the App Stores is the app’s reviews. This means AppStore reviews can have a big impact on your vulnerability and fundamentallyyour downloads. While it’s common practice to use a pop-up to ask for a review,the better strategy is to guide the user towards your greatest goal a 5-starreview. One strategy is to ask the user how they are liking the app. theuser selects four or five stars then you ask them to allowance a review on theApp Store.
Localize your app listing
Applocalization gives you a huge audience to download your mobile app. Butlocalizing the whole app to many languages can be a appall task. It would besimple for us to assume that everyone in the world speaks English. While youdon’t have to localize everything about your app, you should translate your appname and keywords. At the most initial level, speak to your customers in thelanguage they use at home. There are myriad solutions for low-cost translationor localization services that can translate your app’s title, keywords,description, and screenshots to the languages of your largest segments.
Understanding your targetaudience
Everyapp maker should know their target audience. Pick a particular group of usersat which your app is proposed and make a target profile from there. Yourdestination user profile should consider age, gender, culture,education/socioeconomic level, place of residence, stuff. All of theseattributes play a critical role in the decision to download your app.
Previewvideo
Avideo preview is situated before the first screenshot. The developers can addup to 3 video previews to assign potential users when they come across the appin search results or visit a product page. Remember, 80% of users don’t watchpreceding the first 12 seconds of the video. It’s compulsory you keep itimpressive and to the point. Avoid any fade-in and “welcome” type of message atthe introduction of your video.
Don’tlet your app weight more than 100MB
Withouta WiFi connection, the user most likely will not download your app instantly,and it might become a power to remind them to come back and install. Some usersprefer apps that are less MB. Let your app with average weight.
Finalwords
Focusingon your app name, keyword field, and app description for App Store Optimizationis a good initial point for increased downloads. However, when you startoptimizing the elements covered in the post above, you will have an evengreater impact on your app’s downloads.
