“Deliver-Only” is the new trend in the global food sector. While order fulfilment apps have dominated the industry for a significant time, ghost kitchens are getting popular now. Importantly, the Covid-19 pandemic affected the business operations of eateries. Cost-cutting measures became common due to lockdown measures and social distancing norms.
Therefore, foodpreneurs decided to set up dark kitchens that function on a limited scale. Orders are taken online from customers, so they need not make any physical visits to a food outlet. Let us get to know more about the potential of Cloud Kitchen business models.
Connecting Wealth And A Cloud Kitchen Business Model
Gross Merchandise Value (GMV)
It depends on the number of orders from users over a period. Generally, owners of a Cloud Kitchen will get bookings from individuals through the phone. They can streamline all the current and new orders via an online mobile app. Techpreneurs have full freedom to fix the price of their food items based on the demand from users.
Home Delivery Fees
With increasing fuel charges, entrepreneurs can pocket a door delivery fee from customers. It can be determined based on the areas of coverage, the date and time of orders, the distance covered by the logistics personnel, and the level of demand from food buffs.
Order Cancellation Charges
Sometimes the schedule of customers may change. Hence, they will revoke their pre-placed orders. Similarly, entrepreneurs can levy a specific booking reversal fee. Generally, the rates vary depending on the time taken by a user to cancel. Techpreneurs can also charge cancellation charges equal to the value of the food item in case of retraction by customers after the preparation of the dish.
Clicks, Impressions, And Views From Advertisements
It offers an extra source of revenue for entrepreneurs. They can promote the benefits of their business aggressively across email, instant messaging apps, and social media platforms.
Managers of a dark kitchen can attract their target audience based on their age group, gender, location, and tastes. They can choose either Cost Per Click (CPC) or Cost Per Thousand Impressions (CPM) as their promotional strategy. Cloud kitchen owners will benefit from a click-to-call button, flexible budgeting, a higher number of leads, and an increase in website visits.
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