The ability Fintech Industry gives small players to compete on the same level as established banks and financial institutions is a major factor in the growth of FinTech. FinTech Industry has changed the competitive landscape so that it is now about being the fastest and most responsive to the constantly evolving needs of the consumer. Furthermore, the FinTech companies no longer provide "one size fits all" solutions. Instead, they provide specialised - frequently niche - services that address a specific financial need, sometimes at a much lower cost than that of traditional financial service providers. The FinTech companies that succeed will be those that continue to successfully innovate in bringing new solutions to old problems as consumers become even savvier and connected.
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