Influential, the world’s largest influencer marketing company, by revenue, which creates branded content on social platforms via their AI-powered technology, today announced its new partnership with TikTok in one of the first-to-market integrations with the new TikTok Creator Marketplace API. The integration allows Influential to enable more seamless TikTok creator discovery and glean valuable and cumulative insights on creators for their roster of Fortune 1000 brands.
This includes exclusive first-party insights on audience demographics, growth trends, best-performing videos, and much more, to identify the right creators for both native and paid advertising campaigns. Influential’s brand partners are utilizing these data points to drive video views, engagements, and brand lift. Brands have also come to TikTok and Influential to identify and partner with multicultural creators over the years leading up to this partnership.
The increased demand in short form video is expected to continue growing in popularity, with TikTok leading the way for the creator economy. “With brands leaning into short form video content more than ever before, Influential is providing the data, technology, insights, and access to talent of all sizes for brand clients,” said Ryan Detert, CEO of Influential. “TikTok is clearly the most sought after audience and platform for brand integrations and we at Influential are excited to join forces to drive engagement, brand safety, and business outcomes on TikTok.”
