Expanding your business online can be overwhelming. When you try to search for costs online, you see words like CPC, CPR, CPM, CPL, etc. Three hours later, you are searching for Digital Marketing Philippines and you have no idea why.
Expanding your business’ presence online has become a necessity. Word-of-mouth marketing has gone digital. However, most business owners cannot keep up. The first thing you worry about when thinking about advertising online is costs.
How much does it really cost to advertise on Facebook in the Philippines? The simple answer is it is up to you. Facebook says there is a general rule to allocate at least $1 per day for daily budgets. You can set it higher to reach more customers.
Yes, Facebook uses USD. There is no Filipino rate in case you are wondering. Depending on the USD to PHP conversion rate, you can advertise yourself or your business on Facebook for about PHP50 per day. Setting it higher means more people get to click your ad or view your page. That is where the CPC’s and CPR’s come in. I will not delve into those to keep things in layman’s terms as much as possible. If you would like to reach more customers or if you need help to add quality to your advertisements, there are digital marketers who can help.
The good thing is the Philippines has the best digital marketers in the world. There is a reason why foreign companies outsource to the Philippines to manage their businesses online. When you search for Outsource Philippines, you will see that Filipinos are not only favored as virtual assistants but also as digital marketers. Digital Marketing Philippines is an authority in the online world.
Doing it on your own will cost less but it would require some legwork. Reading blogs about Facebook ads would help too. YouTube has a lot of tutorials to advertise on Facebook on your own. Thanks to Outsource Philippines, the Philippines has a lot of experienced digital marketers willing to share what they know.
Facebook also has a Business Help Center that guides businesses to set up their own Facebook advertisement. It is a good first step to understand how it all works. It has all the information about boosting posts, how ad billing works, etc.
Facebook has come a long way in making Facebook ads accessible to small businesses. The three million businesses actively advertising on Facebook is proof of that and its effectiveness. In the Philippines alone, there are 73 M users and businesses see them as potential customers.
All the tools you need to learn about advertising on Facebook including how to edit your ads and how to pay for your ads are all available on Facebook. However, there are a lot of things to consider in between. It is completely possible to do it all on your own and there are a lot of businesses that do just that.
For most business owners, however, managing the business itself takes more than enough of their time. Advertising on social media may come naturally for young entrepreneurs but there are a lot who struggle to even set a password on their phone. For people who are not digitally predisposed and feel like creating their own email address requires their own college course, paying for local digital marketing companies to help expand their businesses online, will end up costing less than sifting through blogs about Digital Marketing Philippines, then giving up.
