To break it down further, it is a two-sided platform that lets creators and views connect together on an app. Initially, let's dive into the creator side of the app.
Creator side
If you are intrigued by the potential of social media platforms and the spotlight it offers, the creator side of the app is for you. You can experiment your creative skills by posting short videos on the app. The developers have given careful attention to details and have ensured that the app is equipped with adequate features. In addition to opening up the camera and shooting videos, you will get customization options to play around with your creative skills. You can add filters, trim your video, select tracks from thousands of options, add special effects, etc., to make your video more appealing. Since the app is integrated with social media plugins, you can seamlessly share videos over other social networking platforms.
User side
If you are a person who loves watching videos and killing time, this is your place. Even if you are using a TikTok clone app, you can access a plethora of content like humor, thrills, horror, dance, music, and animation. Users can also search for cretors from the ocean of content. You can also follow your favorite content creators and will get notified about their new updates. Apart from searching with user names, you can also search with hashtags, location, etc. You should register your account in order to interact with the videos and follow the creators.
Since the app is integrated with an artificial intelligence program, you will get personalized feed based on your interactions and interests. The algorithm collects data based on the following three factors:
User interaction:
The algorithm will keep monitoring your activity on the app. Each one of your interactions such as likes, comments, shares, etc., will be feeded on to the database to analyze a pattern.
Video information:
The algorithm analyzes the soundtrack used in the videos and optimizes your feed to display content based on it.
Device and account settings:
The language settings, your physical location, and country regulation plays a vital role in displaying the content.
