Valentine’s Day is the first big holiday marketing campaign of the year for brands. Whether you are planning an extravagant night out or looking forward to snuggling in your PJs at home, it’s hard to ignore the buzz surrounding Valentine’s Day and Valentine’s Week.
If you are a digital marketer, you might be probably aware that you can take advantage of every occasion, holiday, and event as a marketing opportunity. One of the most overlooked occasions by digital marketers is Valentine’s Day
Because Valentine’s Day is a consumer-centric holiday, you can utilize your digital marketing strategies to develop consumer interest in your product and drive them to purchase While it’s a popular consumer holiday, it’s not crowded with ads and promotions like Black Friday, Halloween, or Christmas, making it a great time to stand out from the competitors and ramp up sales in Quarter 1. And No matter your standpoint, Valentine’s Day is undoubtedly a great sales opportunity.
Also, over 55% of adults celebrate Valentine’s Day, which means that 14th Feb. is a great opportunity for marketers to promote their products in the most appealing manner. In fact, Valentine’s Day spending reached over $20 billion in 2019 and was expected to cross $27.4 billion in 2020, in only the United States.
You might be thinking, you don’t sell anything related to Valentine’s Day, so how can you leverage this opportunity.
https://www.martechcube.com/how-digital-marketers-can-take-advantage-of-valentines-day/
