Outbound sales are crucial for businesses working in many fields and a sales dialer is aimed at speeding up the process and helping agents become more successful. There are many benefits to a CRM dialer and those who have not yet implemented a system need to find the right solution and take advantage of everything it has to offer. Providers offer different features and tools, but the key points are functionality, stability, ease of integration and use, support, and overall characteristics.
What Is a Sales Dialer?
A sales dialer is a device that simplifies the dialing method for agents, when they call prospects. There are diverse products available on the market these days, including predictive dialers, power dialers, servers with VoIP, landline, mobile phones, and such. auto dialers vary significantly, because they have different meanings, and some include both hardware and software parts. Some believe that integrating a computerized calling system is beneficial, to reduce the number of agents employed, but it is not the case. People respond better when talking to actual individuals, rather than to robots.
Automating the calling process is desired, to help save time and take in more calls. Power dialers, predictive and preview, are all appreciated, because they show relevant information about contacts, especially the background details and call history. This way, agents know where they left the conversation and they can improve the experience, showing prospects how important they are to the business and how much effort everyone is putting into the call.
Why Use a CRM Dialer?
The CRM dialer is much appreciated, because it integrates not only CRM features, but also dialing possibilities. Depending on the chosen tool, there are various possibilities. Providers activating in the field know what each business sector requires the most and focus on their needs. For example, the predictive dialer calls several numbers in the same time on different phone lines to maximize conversion rate and improve efficiency. Based on which agent is available, the call is redirected to that person.
The power dialer eliminates the need to call numbers manually and in case no one answers the phone, it will move to the next contact in the list. This means there are no delays and agents don’t have to move from one call to another manually. Automatic dialing has many great features and is useful in campaign management, to modify and create contact lists. Leads can be imported from other resources as well, such as websites, spreadsheets, CRM systems, and more, depending on what each business has and what it wants to use in the specific campaign.
Assuring quality and making sure each call is important and treated accordingly is a priority for many managers. Optimizing sales performance is possible when managers know how things are going, by reading reports, listening to some random calls, and such. A sales dialer has certain extra features, such as scheduling appointments, sending emails, reporting and analytics, follow-up calls, and more. It all depends on the chosen provider, but it is useful to know that certain expectations can be exceeded.
The sales dialer helps improve conversion rates, by avoiding calls being blocked. This is possible by using local numbers, to increase the chances of speaking with a person on the phone, and not hit the answering machine or not being answered at all. Think about how many times a person has misdialed a number. It happens quite often if the contact list is long and when agents have to dial dozens of numbers on a daily basis, even hundreds. Calling someone outside the list or a person twice is not pleasant, so these smart dialers are highly beneficial, automating the process and minimizing errors.
Considering that a sales dialer calls multiple numbers at once, agents and sales reps make more calls and with the time saved, they can follow-up leads and focus on the conversation, find out where they left, read notes about callers. On the other hand, when customers call a business, they will not have to talk with a robot, the predictive dialer connects the person with the free agent. More to it, the auto dialer calls back numbers that went to voicemail, that did not pick up or were busy at that time. The conversion rate increases more rapidly.
Why CRM Makes a Difference
In case something has to be changed along the process, such as scripting or call recording, the CRM dialer makes the process easy to manage. Results are monitored and supervisors know exactly what is happening, if agents are working effectively, how many calls they did in a time period, they can listen to recorded calls and assess their performance. In case improvements have to be done, they offer training sessions and focus on maximizing productivity. With the right tools, this is more than possible.
A CRM dialer is vital to a sales team, to have a clear overview of sales activities and be able to make phone calls in the same time. Calls can be done directly from the CRM, as some powerful tools have this feature integrated. In case you already have one implemented, you can integrate a dialer with the platform and benefit from a fully resourceful solution. When everything is stored and available in a single system, data is better organized and accessible to those who have access to it.
Providers offering a CRM dialer know how powerful their solution is and know how to advertise it properly. Companies working in these specific fields, sales, marketing, call centers, and such, need to find such a provider and implement a tool to eliminate manual labor and repetitive tasks. A quick online search reveals so many options, but they are not all the same or all worth looking into. Focusing on an experienced and reliable provider is the key, one that offers products and services to businesses in all fields, no matter how small or large they are. To gain more knowledge about such tools, asking for demos is encouraged. This way, you can test tools and see exactly which ones work best for your needs.
