Houston-based digital marketing agency Bonafide has been recognized with the Better Business Bureau Education Foundation’s annual Pinnacle Award for 2020. This prestigious award honors local companies that have demonstrated a true commitment to customer service, workplace culture and community involvement. This is the second time Bonafide has earned top honors, along with three previous Winner of Distinction awards.
Since 2009, Bonafide has helped growth-minded companies build their businesses through multi-channel marketing strategies comprising account-based marketing, marketing automation, search engine optimization, paid search, PR, social media, and content-driven campaigns. Under Bonafide’s growth-marketing model, businesses across the healthcare, energy, manufacturing, technology, professional services and other B2B industries have adapted the way they market and sell online.
But while Bonafide president and founder Shareef Defrawi is proud to be helping his clients succeed, he believes maintaining a healthy corporate culture is just as important: “When it comes to helping our clients stand out in a crowded market, traditional marketing efforts just don’t cut it. Customers respond to brands that respect and engage with them as individuals. The same holds true for our own company. We set out to create a nontraditional work environment that rewards collaboration while still prioritizing individuality.”
Defrawi also emphasizes the importance of giving back to the community. “We believe in paying it forward, so our team is always searching for opportunities to volunteer and fundraise. We’re proud members of the Houston business community, which is why it’s such a privilege to be recognized alongside our peers by the Better Business Bureau. Although we’re sorry this year’s gala was cancelled, we’re looking forward to connecting with our friends and colleagues next year.”
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