Google Plus – A journey! - 3DM
The recent news regarding the closure of Google plus was taken by storm in the digital and multimedia space. A lot of articles, speculations and questions were raised on why, how and what next if not for Google Plus? However, being one of the best digital marketing agency in Hyderabad, the queries and concerns raised in our team were thought-provoking.
And many such other queries were raised among the team of digital analysts. So, we decided to sit, analyze and understand the situation.
After a thorough understanding of this news, there are a few things that came into light. One thing that was for sure is that, when Google decided to take down a branch of its own tree, it also ensured to find a way so that the enormous internet marketing space doesn’t get affected.
There are 3 main reasons that caused the slow death of Google Plus over a period of time;
Because, before Google plus became life, they introduced these +1 buttons for websites for improving the search quality and ranking. These buttons can be incorporated in any website with ease, where the user can share the content with fellow users. There were a lot of speculations back in time that the plus one button ranking was influenced by Google plus content. By taking down Google plus, they can rest assured that the impact on the search ads quality and ranking will not be affected.
Lastly, the migration from Google plus to the alternative platform can be planned smoothly as there is a bridge of 10 months. The complete shutdown would happen by August next year, which gives ample time for the user to transfer and download data.
As the best digital marketing agency in Hyderabad, we recommend every digital marketer and agency to make use of this time for a smooth transition. Stay updated on what Google is going to come up with for alternate solutions and plan for ad campaigns in an efficient way. After all, changes are for advancement and adapting to these changes is the only way to enhancement.
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