In terms of revenue, the bakery and confectionery application accounted for the largest share of the Global Shortenings Market in 2018, contributing 57.3%. In the near future, factors like consumer lifestyle and eating habits changes, affordability, and convenience along with product innovations by major players are anticipated to positively impact the growth of the global shortenings market. In 2017, the per capita consumption of bakery goods in Germany, France, and the U.K. was 85.5 kilogrammes, 71.5 kilogrammes, and 47.3 kilogrammes, respectively, according to Coherent Market Insights' analysis. Cargill, Incorporated, Archer Daniels Midland Company, Bunge Limited, Wilmar International Ltd., Ventura Foods, Associated British Foods, AAK, and J. M. Smucker Company are significant market participants.
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