Global Liquid Packaging Market: Highlights
· Theglobal Liquid packaging market isprojected to grow at a CAGR of nearly 5% between 2019 and 2027. Expansionof the global liquid packaging market is driven by the increase in consumptionof beverage, along with an increase in focus on brand image through innovativepackaging.
· The food& beverage industry has been a key driver of the global liquid packagingmarket. Expansion of the packaged food industry is anticipated to boost thedemand for liquid packaging during the forecast period. Additionally, rise inconsumption of aerated drinks is likely to drive the liquid packaging market inthe near future.
· Increasein focus on health and fitness is estimated to propel the demand for bottledwater in developed countries. This trend is likely to continue during theforecast period, making the expansion of end-use industries a key driver of theliquid packaging market.
· Increasingfocus on health and hygiene is driving the consumption of bottled water indeveloping countries such as India, China, and countries in GCC. Increase inthe demand for packaged drinking water is estimated to propel the global liquidpackaging market.
· Minimalisticpackaging design that is elegant and simple and creation of appealingaesthetics by eliminating non-essential content are expected to be key trendsin the next few years.
Global Liquid Packaging Market: Segmental Trends
· In termsof product type, rigid packaging held majority of the share in global liquidpackaging market in 2018. The rigid packaging segment can befurther split into paperboard, bottles, cans, drums & containers, andothers. The significant market share is attributed to the excessive usage ofplastic bottles in the food & beverage, pharmaceutical, and personal careend-user industries.
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The flexible packaging segment can be furthersub-segmented into films, sachets, pouches, and others.
· Plasticssegment dominated the global liquid packaging market by raw material in 2018.The high share is attributed to the excellent cost-to-performance ratio,lightweight, and portability of plastic.
· In termsof technique, the liquid packaging market has been segregated into asepticpackaging, modified atmosphere packaging, vacuum packaging, and intelligentpackaging. Modified atmosphere packaging was the dominant technique segment,accounting for a major share of the market in 2018.
· Food& beverage end-use segment accounted for more than 25% sharein global liquid packaging market. The food & beverage segment isanticipated to expand at a significant growth rate during the forecast period.Expansion of the segment is attributed to the increasing focus on health andhygiene, which is driving the consumption of bottled water in developingcountries such as India, China, and countries in GCC.
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Global Liquid Packaging Market: Regional Highlights
· AsiaPacific witnessed a significant demand for liquid packaging in 2018, accountingfor more than 35% share of the market in 2018. Thisis due to the expansion of food & beverage and pharmaceutical sectors,favorable government policies for manufacturers, and the shifting of theproduction facilities by major players due to the low labor and operatingcosts.
· Themarket in North America is expected to expand at a moderate growth rate duringthe forecast period. The significant contribution from the U.S., which isconsidered to be a prominent market for liquid packaging, and the increasingusage of paper products in the region are expected to drive the demand forliquid packaging in North America in the near future.
· TheEuropean liquid packaging market is likely to growth at a moderate pace owingto demand from food & beverages and cosmetics industries. Plastics &paper liquid packaging product are anticipated to grow at a decent pace asconsumers and manufacturers tend to avoid glass & metal packaged productsas they add-on shipping & operation cost.
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Key Developments in Global Liquid Packaging Market
· In March2020, Smurfit Kappa’s TopClip solution launched by beer brewer RoyalGrolsch as a paper-based replacement for the plastic shrink wrap currently usedon their can multi-packs.
· In March2020, Smurfit Kappa launched a new tap for soft drink and wine dispenserused in Bag-in-box packaging.
· In February2020, Liquibox acquired DS Smith plc’s plastic division to strengthenflexible packaging and dispensers business. This has also expanded range ofbag, films and dispensing fitments to global customers.
· In February2020, Smurfit Kappa announced its strategy to expand in Americas withan investment of US$ 36 Mn for paper sack business. This will strengthenSmurfit Kappa’s customer offerings.
· In November2019, Smurfit Kappa launched new corrugated packaging solution forsingle-use plastic used in bundling bottled and canned beverages.
· In October2019, International Paper APPM Limited sold its printing paperbusiness to West Coast Paper Mills Limited to pursue alternative investmentopportunities.
· In October2019, Smurfit Kappa joined with HVC and Bluemats companies for the firstfull beverage carton recycling plant in the Netherlands.
· In August2018, Comar introduced SecureCap® QuarterLoc™ child resistant closure, aone-piece push-and-turn bottle closure that requires only a quarter turn toapply or remove.
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Global Liquid Packaging Market: CompetitionLandscape
· Brandmanagers are under pressure to develop new products with differentiation owingto an extremely competitive and fast-moving consumer market. Packaging designis a key driver for sales, as consumers have become brand conscious.
· Companiesoperating in the global market for liquid packaging are focusing onin-licensing and collaboration agreements in order to launch new products inemerging markets such as Asia Pacific, and Latin America.
· Keyplayers covered in this report include Tetra Laval International S.A.,Comar LLC, Evergreen Packaging Inc., Liqui-Box Corporation, BillerudKorsnäs AB,International Paper Company, Klabin Paper, Nippon Paper Industries Co., Ltd.,Smurfit Kappa Group, The DOW Chemical Company, and Mondi PLC.
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