Global glass cleaner market size is forecast to reach US$2.6 billion by 2027, after growing at a CAGR of 4.8% during 2022-2027. Due to the increased usage of glass in architectural and automotive applications, glass cleaners have become a daily essential product in the lives of modern consumers. Surfactants for quick-drying, as well as other chemicals like ammonia, butyl glycol, wetting agents, isopropanolamine, sodium dodecylbenzene sulfonate, and others, act as a cleaning agent, removing dirt, oils, grease, and fingerprints while leaving a sweet odor. Major factors that are expected to boost the growth of the global glass cleaner market in the forecast period are the swiftly growing residential and commercial building construction projects. Furthermore, it is projected that the bolstering automotive and aerospace industry is increasing the demand for glasses, thereby contributing towards the global glass cleaner market growth during the forecast period.
COVID-19 Impact
The glass cleaning product industry has seen unprecedented demand for its wares and services in the year 2020, due to the presence of the covid-19 epidemic. For instance, the full-year net revenue of Reckitt Benckiser Group plc was £13,993 million (US$ 17.96million), with the growth of +11.8% on a like-for-like basis. This was underpinned by strong performances from both Hygiene and Health. Cleaning and disinfecting glass surfaces in heavy traffic areas reduced the risk of infection. Thus, the covid-19 pandemic made glass cleaning an important practice. However, due to the lockdown measures, the production facilities of glass cleaners were forced to shut down their manufacturing plants, which reduced the market revenue in the year 2020. Furthermore, there was supply chain disruption of glass cleaner raw materials such as surfactants, butyl glycol, wetting agents, isopropanolamine, sodium dodecylbenzene sulfonate, and more during the glass cleaner manufacturing as a result of the pandemic, which further curbed the global glass cleaner market revenue in 2020 during the covid-19 epidemic.
Report Coverage
The report: “Global Glass Cleaner Market Report – Forecast (2022-2027)”, by IndustryARC, covers an in-depth analysis of the following segments of the Global Glass Cleaner Industry.
By Form: Liquid, Powder, Gel, Paste, and Others.
By Type: Ammonia, Non-ammonia, Isopropyl Alcohol, Vinegar, and Others.
By Distribution Channel: Retail Stores, Supermarkets, E-commerce, and others.
By Application: Architectural Glasses, Automobile Glasses, and Others.
By End-Use Industry: Residential Buildings (Private Dwellings, Apartments, and Row Houses), Commercial Buildings (Office Buildings, Educational Buildings, Hospitals, Supermarkets, Banks, Airports, Retail Stores, Hotels, Restaurants, and Others), Automotive (Passenger Vehicles (PV), Light Commercial Vehicles (LCV), and Heavy Commercial Vehicles (HCV)), Aerospace (Commercial, and Military), and Others.
By Geography: North America (USA, Canada, and Mexico), Europe (UK, Germany, France, Italy, Netherlands, Spain, Russia, Belgium, and Rest of Europe), Asia-Pacific (China, Japan, India, South Korea, Australia and New Zealand, Indonesia, Taiwan, Malaysia, and Rest of APAC), South America (Brazil, Argentina, Colombia, Chile, and Rest of South America), Rest of the World (Middle East, and Africa).
Key Takeaways
- Asia-Pacific dominates the global glass cleaner market, owing to the increasing building and construction activities in the region. For instance, according to the Building and Construction Authority (BCA), the total Singapore construction demand in 2021 was between US$23 billion and US$28 billion, an improvement from the US$21.3 billion in 2020.
- With the rising migration of people towards urban areas, there is a strong need to build a greater number of residential houses, which will have a positive impact on the cement industry and thereby accelerate the demand for the Global Glass Cleaner market.
- Solar panel cleaning has emerged as a new niche industry as the number of solar panels on buildings has increased dramatically, as has the appearance of large solar 'farms' in recent years.
- Furthermore, demand for glass cleaners is fueled by rapid growth in commercial buildings such as malls, corporate offices, and showrooms in developing countries such as India, Indonesia, Brazil, and more.
- Consumers are clamoring for non-alcoholic glass cleaners with clean labels, presenting market growth opportunities in the coming years. Basic cleaning solutions, the use of alcohol in glass cleaner, and other readily available substitutes by local manufacturers, however, limit the market growth.
Global Glass Cleaner Market Segment Analysis – By Application
The architectural glass segment held the largest share in the global glass cleaner market in 2021 and is forecasted to grow at a CAGR of 4.6% during 2022-2027. Glass is extensively being used in the building industry as insulation material, structural component, external glazing material, cladding material; it is used to make delicate-looking fenestrations on facades as well as conventional windows. Regular glass cleaning helps prevent scratches and pitting from dirt, debris, and other contaminants that can coat the glass. In addition, dirt and dust easily collect on glass, etching into the glass and over time doing damage that can result in the need to replace the glass. Thus, keeping those windows clean make architectural glasses last longer, which is stimulating the demand for glass cleaners in architectural glasses. As a result of which the architectural glass cleaner market is flourishing in various regions.
Global Glass Cleaner Market Segment Analysis – By End-Use Industry
The commercial building segment held the largest share in the global glass cleaner market in 2021 and is forecasted to grow at a CAGR of 5.8% during 2022-2027, due to the increasing usage of glasses in commercial buildings. Glass provides a sleek, clean, and modern aesthetic when used in commercial building facades, giving architects a wide range of design possibilities. Glass allows innovative designs, and can be treated and used to improve insulation and energy efficiency of commercial buildings, owing to which glasses are often employed in commercial buildings. And since glasses installed or utilized in commercial buildings need frequent cleaning, there is an increasing demand for glass cleaners from the commercial building sector. Glass cleaners are often used in commercial buildings windows, partitions, facades, and more, to clean and eliminate molds & allergens from glasses. Thus, the wide application and importance of glass cleaner in the commercial building industry is the major factor boosting the market growth during the forecasted years. In February 2018, Vetrotech Saint-Gobain supplied Contraflame for partition construction for the Carnal Hall project, “Le Rosey” in Rolle, Switzerland. Pyroguard Technical Safety Group supplied fire-resistant glass partitions for the construction of the Tours Duo tower, located in Paris, this project was completed by 2021. Such projects are further aiding the glass cleaner market.
Global Glass Cleaner Market Segment Analysis – By Geography
Asia-pacific region held the largest share in the global glass cleaner market in 2021 up to 42%, owing to spiraling demand for glass cleaner from the flourishing commercial construction industry in the region. The commercial building sector is expanding in Asia-Pacific countries. For instance, In February 2020, the Indian Union Budget proposed that 100 new airports be built by 2024 under the Centre's Udan scheme to help with rising air traffic. According to Lodging Econometrics' (LE) Q4 2021 China Construction Pipeline Trend Report, China's total hotel construction pipeline stood at 3,693 projects/700,567 rooms at the end of the fourth quarter, up 9% by projects and rooms year over year (YOY). The Government of Odisha, India, awarded L&T Construction, the construction subsidiary of Indian conglomerate Larsen & Toubro (L&T), a contract to build clinical blocks and allied infrastructure for an advanced hospital in Cuttack in December 2021. The contract has been classified as 'large' by the construction company, which means it could be worth anywhere between INR25 billion (US$329 million) and INR50 billion (US$658 million). In March 2022, The completion of A'ana No.1 College's new school hall and toilet block was celebrated by the Japanese government and A'ana No.1 College. The project was partially funded by Japan's Grant Assistance for Grass-Roots Human Security Projects (GGP), which provided a grant of up to US$218,136. And with the increasing commercial construction activities, it is anticipated that glass installation in commercial buildings will significantly increase, which will accelerate the demand for glass cleaners. Thus, the increasing building & construction industry in APAC is the major factor boosting the market growth during the forecast period.
Global Glass Cleaner Market Drivers
Government Initiatives Bolstering the Growth of Residential Buildings Sector
Glasses are often employed in residential buildings in applications such as partitions, doors, windows, facades, stair enclosures, and more. The governments are taking initiatives to increase the construction of the residential building to provide proper housing for the surging population in the Asia-Pacific region. For instance, Thailand's government has set aside THB4 billion ($125.6 million) to fund five low-cost housing projects throughout the country. Housing received significant funding from the Indian government in the Budget for 2021. The Ministry of Housing and Urban Development (MoHUA) has been given Rs 50,000 crore (US$6.8 billion), and a fund of Rs 25,300 crore (US$3.5 billion) has been set up to help complete stalled housing projects. The Indian government has also launched a project called "100 smart cities" to boost the country's housing market. And the Pradhan Mantri Awas Yojana (PMAY) program, aims to provide affordable housing to all urban poor people by 2022 through financial assistance. Such government initiatives are set to increase the demand for glass in the residential construction sector, and further drive the glass cleaner market growth in the Asia-Pacific region during the forecast period.
Flourishing Automotive and Aerospace Industry
Glass is an integral part of both the automotive and aerospace industry. It is generally used for the vehicle's front and rear windshields. The automotive and aerospace industry is flourishing in various countries. For instance, according to the Organisation Internationale des Constructeurs d'Automobiles (OICA), automotive production in Malaysia and Vietnam increased to 5,71,632 and 2,50,000 units, respectively, in 2019, up 1.2 percent and 5.5 percent from the previous year. according to the International Organization of Motor Vehicle Manufacturers, passenger vehicle production in Brazil increased from 2,387,967 units in 2018 to 2,448,490 units in 2019, an increase of 2.5%. Boeing predicted that China's airlines would spend US$1.4 trillion on 8,600 new aircraft and US$1.7 trillion on commercial aviation services over the next 20 years in November 2020. According to Boeing Commercial Market Outlook 2021-2040, by the end of 2040 North America will require 9,160 new airplane deliveries and Latin America will require 2,530 new airplane deliveries. The airline fleet growth between 2019-2040 is estimated to be 1.7% in North America and 3.4% in South America. With the increasing production of automobiles and aircraft, the demand for glasses will also exponentially increase, which will aid the glass cleaner market growth, thereby acting as a market driver.
Global Glass Cleaner Market Challenges
Health Hazards Related to Glass Cleaners
Glass cleaners may contain ingredients such as surfactants, butyl glycol, wetting agents, isopropanolamine, sodium dodecylbenzene sulfonate, ammonia, butyl cellosolve, glycol ether, phthalates, and more. Many of these ingredients are known to be hazardous to human health. Ammonia irritates the skin, eyes, throat, and lungs, causing mucus membrane and airway damage. Many glycol ethers have almost no odor, so you could be overexposed without even realizing it (the skin can absorb the vapors from the air). Reduced fertility (in both men and women), anemia, chronic fatigue syndrome, autism, liver and kidney damage, and more have all been linked to glycol ethers. Phthalates have been linked to negative effects on male children, a decrease in sperm count in adult men, and an increase in allergic symptoms and asthma in children. As a result of these health hazards related to glass cleaner raw materials, various regulatory bodies are constantly monitoring glass cleaner production, which is limiting the market over the forecast period.
Global Glass Cleaner Industry Outlook
Technology launches, acquisitions, and R&D activities are key strategies adopted by players in the global glass cleaner market. Global glass cleaner top 10 companies include:
- S. C. Johnson & Son
- Reckitt Benckiser
- 3M
- Armour
- Clorox
- Stoner
- Diversey Inc
- Rutland Fire Clay
- Seventh Generation
- Weiman Products
Recent Developments
- In January 2021, Superpristine India, a Chennai-based company, on Monday launched a range of cleaning products Yuzol - which have been introduced to introduce effective and affordable cleaning products in the market. The range of products includes liquid detergent, floor cleaner, glass cleaner, dishwashing gel, de-scaler powder, and handwash.
- In January 2021, Colin, a glass and household cleaner brand, has been relaunched by RB (Reckitt Benckiser) in a new look. RB India has relaunched the Colin brand, keeping in mind the current needs of the Indian consumer.
- In March 2019, SC Johnson introduced Windex Vinegar Ocean Plastic bottles. The new glass cleaner bottle is the world's first to be made entirely of recycled ocean plastic.
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