The proposed Global Data Management Platforms Market report will encompass all the qualitative & quantitative aspects including the market size, market estimates, growth rates & forecasts & hence will give you a holistic view of the market. The study also includes detailed analysis of market drivers, restraints, technological advancements & competitive landscape along with various micro & macro factors influencing the market dynamics.
Global Data Management Platforms Market size was valued at US$ 2.15 Bn. in 2020 and the total revenue is expected to grow at a CAGR of 14.8% through 2021 to 2027, reaching nearly US$ 5.65 Bn.
Data Management Platforms Market Overview:
The gathering, organisation, and sharing of data with other marketing technology platforms is done through data management platforms (DMPs). DMPs gather information from a range of sources. In order for digital ad platforms and internal marketing channels to know which ads or content to offer, DMPs then exchange audience data with them. The data sources for the data management platforms are first party data, second party data, and third party data. Some of the platforms' end customers include media agencies, brands and retailers, publishers, and ad networks.
The Data Management Platforms market research provides a comprehensive perspective of the competition, including the market share and company profiles of the top players in the global industry. The scope of the research covers a thorough examination of the Data Management Platforms Market, as well as the causes for variances in the industry's growth in a variety of sectors.
Market Scope:
Top-down and bottom-up approaches are used to validate the market size and estimate the market size by different segments. The market estimations in the research are based on the sale price (excluding any discounts provided by the manufacturer, distributor, wholesaler, or traders). The percentage splits, market shares, and segment breakdowns are computed using weights assigned to each segment based on usage rate and average sale price. To determine the country-wise splits of the overall market and its sub-segments, the percentage adoption or usage of the given market Size in the relevant area or nation is employed.
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Segmentation:
First Party Data, Second Party Data, and Third Party Data make up the market segments. By 2027, the First Party Data category is anticipated to have the greatest market share of%. First-party data is the most important data since it comes from a source that has a direct connection to the brand. They are either present or prospective clients. Data management platforms are frequently used as a result of marketers' utilisation of this data to close sales to current customers and turn prospects into buyers. These are the main factors that are anticipated to fuel the first party data segment's expansion in the global market from 2021 to 2027.
Key Players:
Secondary research is used to identify market leaders, while primary and secondary research is used to establish market revenue. Secondary research comprised a review of the leading manufacturers' annual and financial reports, whilst primary research included thorough interviews with key opinion leaders and industry specialists such as experienced front-line personnel, CEOs, and marketing executives. Secondary sources are used to calculate percentage splits, market shares, growth rates, and worldwide market breakdowns, which are then validated using primary sources.
The biggest players in the Data Management Platforms market are as follows:
• eXelate, Inc.
• Krux Digital, LLC
• Lotame Solutions, Inc.
• Cxense ASA
• KBM Group LLC
• Turn Inc.
• Rocket Fuel, Inc.
• Neustar, Inc.
• Adobe Systems Incorporated
• Oracle Corporation
• SAS Institute
• SAP SE
• Cloudera Inc.
• Informatica
• Actian Corporation
• Hitachi Ltd.
• CA Technologies
Regional Analysis:
Individual market influencing components and changes in market legislation that affect current and future market trends are also covered in the Data Management Platforms market study's regional overview. Current and future trends are investigated in order to analyze the overall market potential and find profitable patterns in order to get a more firm footing. The geographical market evaluation is based on the current environment and anticipated trends.
COVID-19 Impact Analysis on Data Management Platforms Market:
End-user industries where Data Management Platforms are utilized saw a decline in growth from January 2020 to May 2020 in a number of countries, including China, Italy, Germany, the United Kingdom, and the United States, as well as Spain, France, and India, due to a pause in operations. This resulted in a significant drop in the revenues of enterprises in these industries, as well as in demand for Data Management Platforms manufacturers, affecting the Data Management Platforms market's growth in 2020. End-user business demand for Data Management Platforms has plummeted as a result of lockdowns and an increase in COVID-19 events throughout the world.
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Competitive Strategic Window:
In terms of markets, applications, and geographical regions, the Competitive Strategic Window analyses the competitive environment. The vendor can define an alignment or fit between their skills and opportunities for potential future growth with the use of the competitive strategic window. It establishes the best or most advantageous match for the vendors to implement further merger and acquisition plans, geography expansion strategies, research and development strategies, and new product introduction strategies to carry out future business expansion and growth.
Key Questions Answered in the Data Management Platforms Market Report are:
- In 2021, which segment accounted for the most share of the Data Management Platforms market?
- What is the competitive landscape of the Data Management Platforms market?
- What are the key factors influencing Data Management Platforms market growth?
- In the Data Management Platforms market, which region has the most market share?
- What will be the CAGR of the Data Management Platforms market during the forecast period (2022-2027)?
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