Introduction:
Growinginterest of consumers towards maintaining health and awareness is creatingimmense demand for protein enriched drinks. Currently, protein drinks are beingincreasingly marketed across the globe as a sports nutrition drink. Sportsdrinks or protein drinks are increasingly being consumed by athletes andbodybuilders to improve their overall performance, health and muscle growth.Proteins are essential part of daily diet which make up the red blood cells andother muscles in the body. Apart from athletes the consumption of proteindrinks is rising among other demographics including, men, women and otherseniors. The global protein drink market is expected to represent significantgrowth opportunities in the overall market owing to increasing demand for readyto drink and protein drinks.
Protein Drinks Market Segmentation
Global proteindrinks market is segmented on the basis of source, packaging, saleschannels, end user and region. On the basis of source the global protein drinkmarket is segment in to, whey, casein, rice, egg, milk pea, soy, hemp andothers. Whey currently is the most important source of proteinavailable in the market. Protein obtained from whey is shown to promote leanmuscle growth and fat loss among athletes and bodybuilders making it extremelyuseful for post workout recovery. Further, obtaining protein from whey is themost inexpensive technique and has immense potential to lower blood sugarlevels, reduce blood pressure and aid in inflammation recovery. Apart from wheycasein and egg proteins are also one of the most important sources of proteinsrepresenting substantial revenue growth over the forecast period.
On thebasis of packaging the global protein drinks market is segmented into, cans,bottles, and cartons. Bottles and carton packaging type segments are expectedto represent significant growth opportunities in the overall protein drinksmarket over the forecast period.
On thebasis of sales channels the global protein drinks market is segmented into,supermarkets and hypermarkets, convenience stores, specialty stores, e-commerceand other retail outlets. Increasing visibility and availability of discounteddrinks is expected to contribute towards overall revenue growth of supermarketsand hypermarkets and e-commerce sales channel segments and in turn the overallprotein drinks market.
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On thebasis of area of end user the global protein drinks market is segmented into,adults and kids segments. Consumption of protein drink is observed on a greaterextent among athletes and other sports playing consumers which is expected tofuel the market growth of protein drinks over the forecast period.
On thebasis of region the global protein drink market is segmented into, NorthAmerica, Latin America, Europe, Asia Pacific and Middle East and Africa. NorthAmerica and Europe are the largest markets for Protein Drink globallyattributable to increasing demand for natural and organic drinks specificallythose made without artificial colors, flavors, and other additives, extends toenergy and sports drinks. The expanding customer base for the sports drinks isexpected to fuel the protein drinks market size over the forecast period. Asiapacific protein drink market is expected to represent significant growthopportunities in the overall sports drink market owing to increasing demand forsugar free and light drinks among female consumers.
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Protein Drinks Market Global Market Trends and Market Drivers:
Expandingconsumer base across the globe are adopting healthy living and fitness trends.This is especially followed across developed markets such as North America,Europe and other developed regions where healthy lifestyle has become the newnormal thus expanding the consumer base for protein and energy base drinks.Protein drinks have immense health benefits and consumer today are demandingfor drinks that aid there overall physical performance which is furtherexpected to result in increasing market revenue in the global protein drinksmarket. Growing number of manufacturers of protein drinks have pushedthemselves into mass channels which is escalating the market revenue generationin the global protein drink market over the forecast period. New productsintroduction in the protein drinks category is also expected to aid the globalprotein drinks market in the near future.
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Protein Drinks Market Key Players:
Increasingdemand for plant based protein drinks is expected to push manufacturers tobring organic and clean label protein drinks across the market channels.Variety of protein drinks have been introduced by the manufacturers and some ofthe global market players manufacturing protein drinks market include; TheKellogg Company, SlimFast, CP Kelco, PMV Nutrient Products Pvt Ltd., nutrineo,Orgain, Inc., Powerful Yogurt and others.
