Global Club Soda Market Size is estimated to reach $16.8 billion by 2027. Furthermore, it is poised to grow at a CAGR of 5.6% over the forecast period of 2022-2027.
Global Club Soda Market Size is estimated to reach $16.8 billion by 2027. Furthermore, it is poised to grow at a CAGR of 5.6% over the forecast period of 2022-2027. Club Soda is a carbonated drink added with minerals like sodium bicarbonate, sodium citrate, potassium bicarbonate, potassium sulfate, and disodium phosphate & also flavored with spices or fruit juices. It's also known as sparkling water, soda water, and seltzer water. Club Soda is a refreshing alternative to soda and other sugary drinks, which increase the risk of obesity and type 2 diabetes. According to studies, drinking soda water can help relieve constipation symptoms like stomach pain and irregular bowel movements. Club Soda is made by adding carbon dioxide to purified or filtered water. Club soda can be generated either naturally or by the carbonation process. It has a lower mineral concentration than seltzer, but it has a higher mineral content than normal drinking water. Gluten-free beverages have gained significant popularity among health-conscious consumers, as people with celiac disease or allergies discover the benefits of gluten-free beverages, and gluten-free soda water has proven to be beneficial for people suffering from inflammatory diseases and autoimmune disorders. The rising popularity of flavored alcoholic beverages and healthier alternatives has led to a worldwide demand for ready-to-drink sparkling beverages like soda water. Apart from that, a number of manufacturers are producing novel product varieties to broaden their existing product portfolio. Increased demand for low alcohol, low calorie & low carbohydrate beverages propelling the growth of the club soda water market, as well as brand awareness advertising by manufacturers, are the fundamental reasons driving the Global Club Soda market sector during the forecast period 2022-2027.
Global Club Soda Market Report Coverage
The report: “Global Club Soda Market Forecast (2022-2027)", by Industry ARC covers an in-depth analysis of the following segments of the Global Club Soda Market.
By Product Type: Natural Soda, Blending Club Soda and Others.
By Packaging Type: Metal Cans, Glass Bottles, Plastic Bottles and Others.
By Distribution Channel: Supermarkets, Hypermarkets, E-commerce websites and Others.
By Geography: North America (U.S., Canada, Mexico), Europe (Germany, United Kingdom (U.K.), France, Italy, Spain, Russia, and Rest of Europe), Asia Pacific (China, Japan India, South Korea, Australia, and New Zealand, and Rest of Asia Pacific), South America (Brazil, Argentina, Chile, Colombia and Rest of South America), and Rest of the World (the Middle East, and Africa).
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Key Takeaways
- Geographically, North America held a dominant market share in the year 2021 to a rise in the demand for Global Club Soda in the food & beverage industry.
- The amount of certain minerals & sugar-free properties of club soda increases its consumption over other carbonated beverages which will help to the market's growth during the forecast period of 2022-2027. However, the club soda market at the low pricing of the other carbonated drinks as club soda will not be very cost-effective when compared to the other drinks available in the market which may slightly hinder the growth of the sparkling water market throughout the forecast period.
- A detailed analysis of strengths, weaknesses, opportunities, and threats will be provided in the Global Club Soda Market Report.
Global Club Soda Market Segmentation Analysis- By Product Type
Global Club Soda Market based on product type can be further segmented into Natural Soda, and Blending Club Soda. The Natural Club Soda segment held a dominant market share in the year 2021. Natural Club Soda is made up of carbonated water, natural flavors, and potassium bicarbonate. It is a healthier alternative to the other types of club soda available in the market as it contains no artificial ingredients or sweeteners. The popularity of natural club soda is increasing among health-conscious people due to its numerous health benefits and increased market for Global Club Soda Market.
However, the Blending club soda segment is estimated to grow at the quickest rate between 2022 and 2027, with a CAGR of 6.9%, owing to its distinct taste. The beverage may be sweetened with various sources like sugar, corn syrup, or other artificial sweeteners depending on the desired flavor profile. Blending Club Soda can also be produced using natural ingredients such as herbs and fruit extracts for flavoring purposes, which increases demand for blending club soda in the forecast period. Many customers are looking for low-sugar, low-calorie, organic, and healthful beverages that not only meet their needs but also fit into their keto or vegan diets which helps to raise the market in the forecast period.
Global Club Soda Market Segmentation Analysis- By Packaging Type
Global Club Soda Market based on packaging type can be further segmented into metal cans, glass bottles & plastic bottles. The metal segment held a dominant market share in the year 2021. Metal cans are widely utilized as containers in the beverage industry due to their commercial advantages, which include durability, multicolor printing, marketing assistance, convenience, and sustainability. Furthermore, beverages in metal packaging do not require any additions, do not lose their nutritive properties, and retain their natural flavor for an extended period of time. Metal, as a permanent material, preserves its qualities even after infinite recycling, substantially decreasing resource waste. For packing purposes, metals like aluminum are particularly easy to sterilize. It is a good choice for packing materials due to its durability and high barrier protection.
However, the plastic segment is expected to grow at the quickest rate between 2022 and 2027, with a CAGR of 6.1%, owing to the adoption of PET can lead to weight reduction by up to 90%, compared to glass, allowing a more economical transportation process as they offer reusable packaging for mineral water and other beverages. PET can be blown into a container or molded into a sheet, and it has numerous uses. To develop a bottle to match a brand's specific needs, PET properties can be improved with colorants, UV blockers, oxygen barriers/scavengers, and other additives which grow the plastic segment in the forecast period.
Global Club Soda Market Segmentation Analysis- By Geography
The Global Club Soda Market based on Geography can be further segmented into North America, Europe, Asia-Pacific, South America, and the Rest of the World. North America held a dominant market share of 35% in the year 2021. This is owing to factors such as the presence of major market participants as well as their product advancements. Key manufacturers are using creative marketing techniques to promote their products. Mexico is the largest consumer of soda water beverages followed by the United States as per a research report. According to another report by Organization Cultiba, Mexican consumed an average of 148 liters per year of carbonated beverages. The increasing number of innovative product launches and the rising concentration of significant firms such as Anheuser-Busch InBev and Barefoot Cellars in the region are driving this region's growth. The expansion of the club soda market is fueled by rising cleanliness and health concern among customers who prefer carbonated water.
Furthermore, the Asia-Pacific region is estimated to grow with the fastest CAGR over the forecast period 2022-2027. Owing to the humid and arid climate in Asia-Pacific, such humid conditions increase thirst, which can be satisfied by club soda. Furthermore, factors such as increasing disposable income, expanding industrialization, and the humid and arid climate in various Asia-Pacific countries are fueling the expansion of the Club Soda Water Market in the Asia-Pacific region.
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Global Club Soda Market Drivers
The Growing Awareness & Demand for Low-alcohol & Sugar-Free Products to Aid in Market Growth
The beverage sector is seeing a significantly larger trend of low-alcohol, sugar-free carbonated beverages. A growing number of health-conscious customers is driving a massive shift toward healthful and nutritious beverages. Also, the increasing prevalence of obesity is one of the reasons behind the increase in sales of sugar-free and low-alcohol beverages. According to WHO, more than 1 billion people worldwide are obese and the number is still increasing. The fact that leading manufacturers in the carbonated beverages sector are shifting their portfolios to include club soda water, which acts as a major contributor to the club soda water market's growth, indicates this. In 2020, the number of calories consumed from soda per person decreased by 5.5%, the biggest single-year decrease since the BCI started. Low-alcohol, low-calorie, and gluten-free beverages are popular among consumers which help market growth over the projected period.
Marketing Strategies of key players are propelling the market growth
In the Global Club Soda market key players introducing a variety of products with innovative ideas, tastes & brand promotion. For example, in April 2021, HEINEKEN launched a new seltzer water brand, Pure Piraña, in Europe and would be available in Austria, Ireland, the Netherlands, Portugal, and Spain. Carbonated drinks account for 51% of PepsiCo's overall sales in India in 2019. Cola majors PepsiCo India and Coca-Cola India have collectively spent Rs 924 crore on advertising during the financial year ended 31st March 2021. As a result, the market for club soda water is growing owing to the rising consumer demand for carbonated beverages. Marketing Strategies of Key Companies are propelling the market growth in the forecast period.
Global Club Soda Market Challenges
Side Effects Associated with Club Soda is Hindering Market Growth
Club Soda is said to cause tooth enamel erosion, calcium insufficiency, and irritable bowel syndrome (IBS), among other things. In the United States alone, between 2.4 and 3.5 million annual medical visits are for IBS. High sodium content is not good for people with high blood pressure also it increases the work of the kidneys. Club Soda's pH is more acidic than the pH of blood, due to the acidity of water it can harm enamel. Such things may affect the growth of Global Club Soda in the forecast period.
Global Club Soda Industry Outlook
Product launches, mergers and acquisitions, joint ventures, and geographical expansions are key strategies adopted by players in the Global Club Soda Market. The top 10- Global Club Soda Market companies are-
1. Anheuser-Busch InBev
2. Barefoot Cellars
3. Blue Marble
4. Nestle S.A.
5. Future Proof Brands LLC.
6. Cutwater Spirits
7. High Noon Spirits Company
8. Kona Brewing Co.
9. The Coca Cola Company
10. Mark Anthony Brands International
Recent Developments
- In October 2021, Anheuser Busch InBev India (AB InBev) launched Budweiser Beats in the non-alcoholic energy drink category with a price range of 90 Rs for a 250 ml can. Budweiser Beats contains natural caffeine and vitamin B available on India’s Amazon, Grofers, Big Basket, and Swiggy Instamart, and leading modern retail and department stores across India.
- In August 2021, Nestle announce the successful acquisition of Bountiful Company including Nature’s Bounty, Solgar, Osteo Bi-Flex, Puritan’s Pride, Ester-C & Sundown. Nestle launched its first fully pea-based beverage in 200 ml glass under its NesFit brand in Brazil in August 2020.
- In April 2021, Bluemarble expand from 181000 sq. ft to 425000 sq. ft with multiple new canning lines, In-house sleeving, and various packaging systems to increase the production of alcoholic & non-alcoholic based products including ready-to-drink cocktails, sparkling fruit juices, kombuchas, vitamin wellness drinks, canned water and of course vodka, gin, tequila, whiskey, and rum-based club soda.
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