The growing nightlife culture and peer approval of drinking habits are expected to drive demand for champagne. Champagne was traditionally consumed only to commemorate milestones or to celebrate shard success. Rising consumption of champagne during casual meetings, albeit in small amounts, is expected to boost overall champagne sales. People are travelling for work and settling in different parts of the world as a result of globalisation. They are attempting to follow customs from various cultures, and they have become more accepting of various religious practises. This has significantly reduced the stigma associated with alcohol consumption in some countries. This, in turn, is expected to have an impact on global demand for champagne market.
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