Ask any engaged couple if they would like flour, sugar, butter, and eggs, or a beautifully baked wedding cake. Think they’ll pick the finished cake? Do couples need a professional wedding album rather than just a bunch of digital files? Of course, the answer is YES. A custom wedding album is the physical representation of the investment a couple has made in their wedding photography. Without an album, brides and grooms are literally left empty-handed.
What They Don’t Know
Every couple needs a wedding album but, they might not know it yet. Part of providing professional service is helping solve a problem. The problem many couples have is that they do not understand the value of a finished printed product. That is where you come in. You can help to educate and advocate for the full spectrum of wedding photography services including photo albums. Offering just the digitals is offering an unfinished project. Including unique wedding albums in all your collections is a better experience for all your clients.
Professional Products
One thing couples don’t understand is that professional photographers have access to professional flush-mount wedding albums and wedding album design services that are not available to consumers. They also might not realize that professional labs provide a higher caliber of print and craftsmanship. Unaware of the difference between consumer and professional products, clients may be tempted to DIY their wedding album. Ultimately, they will be disappointed in their album and the images that you created.
Set the Bar High
Do your couples need a professional wedding album? Let’s assume they’d like everything that you offer and not just one part of it. Think about this; your client is paying you $X,XXX to spend one of the most important days of their lives with them. Wouldn’t it make sense that their investment extends beyond the digital download? A wedding album is a custom piece of art. It will change the way that couples share their images with their friends and family. Not only that, but your images will also be accurately presented in professional prints.
Try this:
“If you’re like most couples, you’re expecting a handcrafted wedding album to show off your favorite images. It’s way better than pouring through tons of pictures on a computer or device. Besides, you only want to show off the best of the best.”
The Masterpiece
So understandably, every couple needs a professional wedding album. Why? A professional wedding photographer will capture all the details of the wedding day. From flowers, rings and cakes, to hidden glimpses of the guests and romantic exchanges between the couple; each moment is preserved. A wedding photographer’s intention is to tell the story of the day and that cannot be accomplished on a USB drive with 2,000 images. The masterpiece is the wedding album. All the best images in print, to be shared now and in the years to come. How could anyone need less than that?
