Direct-To-Consumer (DTC) Genetic Testing Market Size And Forecast
Direct-To-Consumer (DTC) Genetic Testing Market size was valued at USD 1.26 Billion in 2022 and is projected to reach USD 3.98 Billion by 2030, growing at a CAGR of 13.25% from 2023 to 2030.
Technological advancements have enabled researchers and medical professionals to decode and make sense of the information contained in human genes at a lower cost. This has enabled the development of a wide variety of direct-to-consumer genetic tests. The Global Direct-To-Consumer (DTC) Genetic Testing Market report provides a holistic evaluation of the market. The report offers a comprehensive analysis of key segments, trends, drivers, restraints, competitive landscape, and factors that are playing a substantial role in the market.
Global Direct-To-Consumer (DTC) Genetic Testing Market Definition
Genetic testing refers to medical tests that analyze changes in genes, chromosomes, or proteins to rule out a suspected genetic condition or help to work out an individual’s chance of developing one. Direct-to-consumer genetic testing may be a way of providing genetic tests to consumers with zero or partial involvement of an independent healthcare provider. Direct-to-consumer genetic testing kits are marketed to consumers via the web or printed advertisements. DTC genetic testing emerged in the early 2000s, allowing consumers to gather genetic information without the help of a physician. The tests are bought either through online or in-store distribution channels.
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Global Direct-To-Consumer (DTC) Genetic Testing Market Overview
Growing awareness among general people about the availability of direct-to-consumer genetic tests in developed as well as developing nations will fuel the market growth over the projected timeline. Notable industry participants have channeled their focus on developing superior quality direct-to-consumer genetic testing solutions. These tests assure to provide effective and accurate genetic test outcomes. This drives the global Direct-To-Consumer (DTC) Genetic Testing Market. Moreover, companies such as 23andMe have taken special marketing efforts to promote their direct-to-consumer genetic tests via retail pharmacies and online channels. The companies also market their commodities with promotional offers and pleasant discounts.
These factors have positively anticipated propelling the growth of the global Direct-To-Consumer (DTC) Genetic Testing Market. There are certain barriers and hindrances faced that will hinder the overall market growth. DTC genetic testing raises many issues, including scientific, technical, and clinical issues, along with First Amendment issues of honesty, fidelity to facts, and truth-in-advertising. These are the potential restraints hampering the overall growth of the global market. Nevertheless, the advancements in technologies, improvements in genome sequencing technologies, and untapped potential in emerging markets offer beneficial growth opportunities.
Global Direct-To-Consumer (DTC) Genetic Testing Market: Segmentation Analysis
The Global Direct-To-Consumer (DTC) Genetic Testing Market is Segmented on the basis of Test Type, Technology, And Geography.
Direct-To-Consumer (DTC) Genetic Testing Market, By Test Type
- Predictive Testing
- Carrier Testing
- Nutrigenomics Testing
- Others
Based on Test Type, the market is bifurcated into Predictive Testing, Carrier Testing, Nutrigenomics Testing, and Others. The ancestry & relationship testing segment holds the largest market share during the forecast period. The factors that can be attributed to the increasing demand for ancestry tests. The comfort of access to DTC genetic testing and the curiosity of consumers to unite with their living relatives across different parts of the globe are accelerating the demand for this segment.
Direct-To-Consumer (DTC) Genetic Testing Market, By Technology
- Single Nucleotide Polymorphism Chips
- Whole Genome Sequencing
- Targeted Analysis
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Based on Technology, the market is bifurcated into Single Nucleotide Polymorphism Chips, Whole Genome Sequencing, and Targeted Analysis. The single nucleotide polymorphism (SNP) chips segment holds the largest market share during the forecast period. The factors that can be attributed to the extensive use of SNP chips in determining the genome sequence are driving the demand for this segment.
Direct-To-Consumer (DTC) Genetic Testing Market, By Geography
- North America
- Europe
- Asia Pacific
- Rest of the world
On the basis of Geography, the Global Direct-To-Consumer (DTC) Genetic Testing Market is classified into North America, Europe, Asia Pacific, and the Rest of the world. North America holds the largest market share. The changing outlook of consumers towards genetic testing and increasing expenditure. The ample amount of disposable income allows consumers to spend more on direct-to-consumer genetic testing such as ancestral and nutrigenomics tests along with ongoing projects that will boost the market in the North American region.
Key Players
The “Global Direct-To-Consumer (DTC) Genetic Testing Market” study report will provide a valuable insight with an emphasis on the global market including some of the major players such as 23andMe, Ancestry, Karmagenes, Color, Genesis HealthCare, Family Tree DNA, Full Genomes, EasyDNA, Helix, and Identigene.
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