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Over the years, digital marketing has evolved and changed quite a bit. Often times, people have the misconception that digital marketing is digitizing traditional methods of marketing, however, this is not the case. The term digital marketing is used for all online marketing strategies such as web design and development, social media marketing, content marketing, search engine optimization and the list goes on. The online marketplace is exceptionally lucrative and pervasive, and, thus, it is important to utilise digital marketing as leverage especially for smaller businesses.
