Anexponential growth in the data traffic, coupled with the requirement of rapidcommissioning, is expected to have postively impacted the growing demand ofdata centers all over the globe. The data center colocation market is expectedto witness a significant growth owing to the growing requirements of datacenter colocation services in both Small and Medium-Sized Enterprises (SMEs)and large enterprises. The global colocation market is expected to reach USD62.30 Billion by 2022 and is projected to grow at a Compound Annual Growth Rate(CAGR) of 14.60% during the forecast period.
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Thecolocation market includes various vendors, such as AT&T Inc. (US), ChinaTelecom (China), Cogent Communications (US), Contegix (US), CoreSite RealtyCorporation (US), CyrusOne (US), Cyxtera Technologies, Inc. (US), DigitalRealty Trust, Inc. (US), DuPont Fabros Technology, Inc. (US), Equinix, Inc.(US), Fibernet Inc. (US), Global Switch (UK), Internap (US), Interxion(Netherland), Keppel Data Center Pte Ltd. (Singapore), Level 3 CommunicationsInc., NTT Communications Corporation (Japan), PhoenixNAP (US), Rahi Systems Inc(US), Singtel (Singapore), STT GDC Pte Ltd. (Singapore), Telehouse-KDDI (UK),Telstra (Australia), TeraGo Networks Inc. (Canada), and Verizon (US). Playersin this market have embraced different strategies to expand their worldwide presenceand increase their market shares. Expansions and partnerships/collaborationsare some of the significant strategies embraced by the market players toaccomplish development in the data center colocation market. Companies, such asDuPont Fabros Technology, Inc., Equinix, Inc., Global Switch, and NTTCommunication Corporation have adopted these strategies to expand their productportfolios.
Equinix is one of the major providers ofdata center colocation services. The company has a global clientele and providestechnology solutions to businesses and public sector enterprises. The company’slong-term strategy for the data center colocation market is focused on organicand inorganic growth strategies. Equinix is focused on collaborations andacquisitions to attract a large customer base worldwide. In May 2017, Equinixacquired 29 data centers from Verizon. Moreover, in February 2017, Equinixacquired IO, UK’s data center, operating a business to expand its presence inthe UK. These strategic initiatives further support the fact that Equinix isfocused on organic and inorganic growth strategies to reinforce its marketleader position in the data center colocation market.
DigitalRealty Trust isanother leading provider of data center colocation solutions. The companycaters to over 2,200 customers from industries, such as cloud, informationtechnology services, financial services, manufacturing, energy, gaming, lifesciences, and consumer products. The company’s long-term strategy is focused onthe organic and inorganic growth. Digital Realty Trust expanded its data centerfacilities and entered into strategic collaborations to attract customers fromacross the world. The launch of intelligent data center colocation facilitiesin Japan, the UK, and Singapore has further added to the fact that DigitalRealty Trust focuses on the organic growth strategy for cementing its marketposition as a leader in the data center colocation market. As a part of theinorganic growth strategy, Digital Realty Trust entered into a partnership withAT&T to enhance its existing offerings of network and managed services.
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