Creatio, a global software company that provides a leading no-code platform for process management and CRM, today announced it has been named a Leader in the September 2021 Gartner Magic Quadrant for B2B Marketing Automation Platforms (previously Gartner Magic Quadrant for CRM Lead Management) (1). It is the 3rd time Creatio has been named a Leader in the Gartner Magic Quadrant for B2B Marketing Automation Platforms.
The report evaluates 13 vendors, on the basis of their Ability to Execute and Completeness of Vision to provide readers with an unbiased assessment of how well these vendors are performing against Gartner market views. Creatio has received a position in the Leaders Quadrant.
Gartner defines “B2B marketing automation platforms as software that supports lead generation, lead management, lead scoring and lead nurturing activities across multiple marketing channels”. According to Gartner, “B2B marketing automation platforms are designed to primarily support B2B use cases, but they may also be applicable to B2C organizations selling high-consideration products and/or B2B2C models with more complex, indirect sales processes.” In their market overview, Gartner notes that “to help maintain the integrity of lead workflows, integration between marketing automation and SFA systems is critical.”
