Think of your project as a human being. The technical architecture is its skeleton that supports its entire body. The blockchain technology and the token itself function as blood vessels, enabling the whole body to fully function.
Firstly, you need to have a solid distribution plan. It heavily depends on a particular ICO’s requirements and plans. For instance, there can be many different stages of the token sale, including but not limited to a private sale, pre-sale, the actual ICO and a general sale.
Different structures work for different ICOs. Back in 2013, NXT managed to raise $16,800 worth of Bitcoin simply collecting donations to an anonymous wallet via the BitcoinTalk forum. Interestingly enough, after all these years NXT’s ICO still holds the number one spot in terms of Returns of Investment.
On the other hand, we have Telegram which managed to raise $850 mln during a rather secretive pre-sale, and apparently they are preparing a second round of pre-sale, aiming to double the amount of investments even before the actual ICO happens.
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