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Consumer interest in cocktails culture among millennials drives the global vodka market
Consumer interest in cocktails culture among millennials drives the global vodka market
Vodka Market

In Poland and Russia, vodka first appeared. It is a clear, colourless liquor that blends easily with any flavour and is frequently used in cocktails. Starch, wheat, and various fruits are utilised as raw materials in the creation of vodka to add flavour. Berries, peppercorns, lemon peel, buffalo grass, and caraway are frequently used to flavour vodka. Vodkas that are traditionally brewed have 38% alcohol. Among the most popular vodka beverages include Bloody Marys, vodka and tonics, vodka martinis, and Screwdrivers. There is a growing interest in cocktails among millennial consumers that is driving the global vodka market.

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