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Breast Pumps Market
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- Market Insight
- Breast Pumps Market Analysis
- CMI81
- Medical Devices
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Breast Pumps Market, by Product (Closed System and Open System), by Technology (Manual, Single Electric, Double Electric, and Wearable), by End User (Homecare Settings, Hospitals, and Maternity Centers), and by Region (North America, Latin America, Europe, Asia Pacific, Middle East, and Africa) - Size, Share, Outlook, and Opportunity Analysis, 2020 - 2027
Breast pump is a mechanical device used for drawing milk from breast. It allows the consumer to pump the breast milk into bags or storage bottles for later use. Breast pumps are used primarily to relieve breast pain and to provide breast milk for babies who are unable to suck milk by themselves. According to the U.S. Food and Drug Administration (U.S. FDA): 2018, a breast pump is usually held by hand or by a nursing bra, a breast pumping bra or a band. Breast pumps extract milk from the breasts by creating a seal around the nipple and applying and releasing suction to the nipple, which expresses milk from the breast. Each suction and release combination is called a cycle. Breast milk provides protection against many illness for infants as it is the main source of their nutrition. Breast milk also transfers the antibodies or immunoglobulins like IgA, IgM, IgG, and others from the mothers to their infant. Breast pumps also serve as a great help for breastfeeding working mothers by providing some flexibility with their feedings.
Global Breast Pumps Market - Impact of the Coronavirus (COVID-19) Pandemic
The COVID-19 pandemic is expected to drive the growth of the global breast pumps market over the forecast period. There has been decrease in the rate of breastfeeding globally, due to the fear of spread of COVID-19 through breast milk. According to the International Breastfeeding Journal: 25th August 2020, there has been a decrease in the rate of breastfeeding during the COVID-19 pandemic as the mothers and infants were separated due to COVID-19 positive cases.
Moreover, according to the National Center for Biotechnology Information (NCBI): 28th August 2020, and World health Organization: 23rd June 2020, no cases were reported regarding the transmission of coronavirus from breast milk to the infants and more research is required to understand the risk of transmission involved.
Therefore, government organizations such as Centers for Disease Control and Prevention (CDC), WHO, UNICEF, and others are increasing awareness, especially for healthcare workers and for COVID-19 positive women, in order to breastfeed their infants as well as keep their infants safe from coronavirus infections while breast feeding. The government organizations have also issued guidelines regarding the same. According to the guidelines, the milk should be expressed while covering the infant’s face, by sanitizing hands before handling breast pumps, and by cleaning the parts of breast pumps before use. The expressed milk can thus be fed to the infant by the caregiver. These factors are expected to increase the growth of the global breast pump market over the forecast period.
The global breast pumps market is estimated to be valued at US$ 884.9 Mn in 2020 and is expected to exhibit a CAGR of 4.6% over the forecast period (2020-2027).
Figure 1: Global Breast Pumps Market Share (%) Analysis, By Product, 2020
Major companies are manufacturing innovative breast pump products with new technologies to increase their sales of breast pumps, which is expected to spur the growth of the market over the forecast period
Increasing innovation in the breast pumps by the market players is expected to drive the growth of the market over the forecast period. For instance, in 2019, Spectra Baby USA launched its first hospital-grade, multi-user breast pump, which can be used in hospitals, maternity centers, and homecare settings.
Key companies are focusing on inorganic strategies such as merger and acquisitions in order to modify the breast pumps designs, which is expected to drive the growth of the market over the forecast period
Market players are engaged in inorganic activities such as acquisitions, which is expected to drive the growth of the market over the forecast period. For instance, in October 2017, Olle Larsson Holding, the parent company of Medela, acquired Moxxly to redesign and improve the breast pump designs and add novel breast pump devices in Medela AG’s product portfolio.
Medela AG, Philips Avent, Lansinoh Laboratories, Inc., Hygeia Medical Group, Ameda Breastfeeding Solutions, Spectra Baby USA, ARDO MEDICAL AG., Roscoe Medical, Linco Baby Merchandise Work’s Co., Ltd, Universal Corporation Ltd, Willow, CA-MI, La Diffusion Technique Franchise, Freemie, BelleMa, Microlife Corporation, Chiaro Technology Ltd, Elvie, Baby Buddha Product, LLC, Motif Medical, and Haakaa
Increasing breastfeeding difficulties among women is expected to drive the growth of the market over the forecast period
Breastfeeding mothers have several breast conditions and other breastfeeding difficulties such as breast engorgement, poor attachment, breast refusal, and nipple soreness. These difficulties can cause problems in breastfeeding. According to the Nemours, a non-profit children health system, most of the women stop breastfeeding early to their newborn baby and hence, the demand for breast pump is increasing. Difficulties like engorgement indicates pain in the breast because of excessive milk production. In order to prevent engorgement condition, removal of excessive milk is the only option. Hand expression method and breast pumps are the only two methods to elicit excessive milk from the breasts in a healthy way. Engorgement is one of the primary factors that is expected to drive demand for breast pumps over the forecast period. Sometimes mothers also have severe nipple pain when the baby is suckling, which is due to poor attachment. Thus, poor attachment thus acts as another factor increasing demand for breast pumps
Global Breast Pumps Market – Restraints
Increasing availability of medicines in the market to induce milk production is expected to hamper the growth of the breast pumps market over the forecast period. For instance, synthetic drugs such as domperidone, metoclopramide, and natural herbal ingredients including shatavari, fenugreek, and torbangun, which are known to increase breast milk production in women, are available in the market. Also, some medications are prescribed to increase lactation, which can be a major hurdle for growth of the breast pumps market. For instance, Reglan (metoclopramide) and Motilium (domperidone) are two common prescription medications that may help increase milk production for inducing lactation, for relactation, and for women with low milk supply. Thus, due to such medicines, the milk can be produced through hand expression, therefore the women may not use breast pump in such cases.
Moreover, increasing product recalls is also expected to restrain the growth of the market. For instance, in 2018, Medela Inc. recalled Detachable plugs sold with its products like Medela Swing, Medela Swing Maxi and Medela Freestyle breast pumps, in U.S., due to cases of electric shock scare among the users.
Global Breast Pumps Market – Regional Analysis
On the basis of region, the global breast pumps market is segmented into North America, Latin America, Europe, Asia Pacific, Middle East, and Africa.
North America region is expected to hold dominant position in the global breast pumps market over the forecast period, owing to increasing number of women in the workforce in various industries. Breast pumps are a boon for working women who cannot constantly nurse their babies due to work commitments, which is expected to drive the market growth. For instance, as per Catalyst, a global nonprofit working with some of the world’s most powerful CEOs and leading companies are planning to build workplaces for women to work, in 2019, there were 76,852,000 women aged 16 and above in the labor force, representing close to half (47.0%) of the total labor force in the U.S. According to the U.S. Department of Labor (DOL) 2018 report, it is expected that by 2024, women in the age group of 25 to 34 years would constitute the major share of employed women in the U.S.
Furthermore, Europe is also estimated to witness significant growth in the breast pumps market, owing to increasing launches of new breast pumps in the region. For instance, in September 2018, Elvie, a U.K.-based breast pump manufacturer, launched cordless breast pump that can be worn inconspicuously in any nursing bra. The newly launched Elvie breast pump is compact, wire-free, and easier for user to move freely without being bound to sit by a power socket.
Figure 2: Global Breast Pumps Market (US$ Mn), by Region, 2020
Global Breast Pumps Market – Competitive Landscape
Major players operating in the global breast pumps market include Medela AG, Philips Avent, Lansinoh Laboratories, Inc., Hygeia Medical Group, Ameda Breastfeeding Solutions, Spectra Baby USA, ARDO MEDICAL AG., Roscoe Medical, Linco Baby Merchandise Work’s Co., Ltd, Universal Corporation Ltd, Willow, CA-MI, La Diffusion Technique Franchise, Freemie, BelleMa, Microlife Corporation, Chiaro Technology Ltd, Elvie, Baby Buddha Product, LLC, Motif Medical, and Haakaa.
Breast pump is a mechanical device used by lactating females to extract their breast milk by suction and later use the breast milk for feeding their new born children. The breast pump devices are either manually operated or electrically powered. Breast pumps are useful for working women, women who have shorter maternity period, and in cases of multiple births, i.e., women cannot nurse multiple babies at a time, thus they prefer breast pump. Breast pump helps to provide the nutrition needs to babies of working women who do not want to compromise on their growth and development, as they are not always available near their babies.
Market Dynamics
Key market players are involved in launching breast pumps, which is expected to drive the growth of the global breast pumps market over the forecast period. For instance, in November 2016, Madela, Inc. launched Sonata, the first smart breast pump to offer hospital-level performance in a personal use breast pump. This breast pump connects to a comprehensive, digital breastfeeding support app, MyMedela to track baby's activities and provides unlimited access to clinically-proven support and expert’s tips.
Moreover, in May 2016, Lansinoh Laboratories launched Lansinoh Smartpump, which is a double electric breast pump designed for busy mothers. This Smartpump was the first pump in the market to incorporate Bluetooth technology that allows for seamless pairing between the pump and a new and free Lansinoh Baby app.
Increasing women workforce in Europe may lead to increase in the demand for breast pumps, which is expected to spur the growth of the market over the forecast period. For instance, as per Catalyst, 2020 report, in the U.K., more than two-thirds (72.7%) of women aged 16–64 were employed as of June 16, 2020. By comparison, 80.1% of men aged 16–64 were employed as of June 16th, 2020. This shows that the women employment percentage has substantially risen from 52.8% in the first quarter (January-March) of 1971.
Key features of the study:
Detailed Segmentation:
“*” marked represents similar segmentation in other categories in the respective section.
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