Aptitive, a modern data and analytics consulting firm, was highlighted on the list of Top 10 Marketing Attribution Solution Providers by MarTech Outlook magazine. Aptitive was recognized because of their skill in utilizing data management and business intelligence to drive actionable, data-driven marketing decisions. Additionally, they have implemented innovative machine learning solutions to help their clients unlock customer lifetime value predictions, nuanced customer profiling, and trends in omni-channel customer behavior.
“We’re proud to be recognized for our modern approach to marketing attribution. As the quantity and variety of marketing channels have grown, so have the complexities when it comes to measuring ROI. Incorporating data science into attribution models enables our marketing executive clients to holistically analyze data across marketing channels and determine which contribute most to their ROI,” said Paul Corning, Aptitive’s CEO.
A distinguished panel of experts, marketing professionals, and technology leaders, including MarTech Outlook board members, selected Aptitive as an industry standout and included them on the list of Top 10 Marketing Attribution Solution Providers.
https://www.martechcube.com/aptitive-named-a-top-10-marketing-attribution-solution-provider/
