Own your name
The majority of the time, what appears to be a reputation issue is actually an entity optimization-related SEO issue. Amplification of the signals that let search engines know who you are and what you do is crucial since they try to understand brands as entities.
For the majority of organizations, employing Organization schema is a crucial initial step in introducing yourself to search engines.
This straightforward tagging system works as a data feed to display details about your brand or company and hides in the source code of a page on your website.
The following details should be labeled at the very least:
· Name, and address
· Your logo via a link
· Links to the current, official social media platforms (and to Wikipedia if you already have a page)
A further consideration is to register your company name on popular social media platforms. Even if you don't use a channel, it's a good idea to establish your brand to prevent impersonation attempts.
If your brand is well-known enough, it would be wise to check that your Wikipedia entry is accurate and current or, if not, to have one made.
Own your story
We say that "content is king" in SEO. In ORM, this idea is equally valid.
Owning your tale frequently entails producing content for your website that could outrank any unfavorable material that third parties might put online.
Negative material can be pushed off Page 1 of search results and out of the view of most searchers the more content you can rank in branded searches on owned and controlled channels like your website or social media profiles.
According to an old joke, a dead body is best kept hidden on Page 2 of Google search results since no one will look there.
In unusual circumstances, it might be required to produce content that addresses a particular issue around which a brand detractor has produced a lot of content.
If you don't already have the knowledge in-house, it would be beneficial to hire an ORM and SEO professional when this occurs.
What appears to be completely innocent to a casual website visitor is actually a deliberate attack against unfavorable content. For instance, if someone criticizes your business by creating information about purported food sickness, don't respond immediately.
Create content for your website that emphasizes the company's dedication to food safety and the amount of health officials' inspections that the business has successfully passed.
Own your reviews
Reviews play a significant role in several firms. It's a matter of life or death for them.
I've dealt with a lot of companies who had problems hiring. The cause? There are too many bad ratings on Glassdoor and Indeed.
Even if you believe that customer reviews don't make or break your business, I urge you to pay attention.
Responding to each review is a crucial aspect of reviews. Positive feedback should be acknowledged with a brief "thank you" before continuing. It takes more effort to write negative reviews.
Unmet expectations are the cause of a large number of bad evaluations. By responding in a certain way, you can frequently lessen the review's negative aspects. A straightforward apology, a promise to make things right, and an appeal for more time can lessen the blow of a bad review.
It's crucial to avoid coming out as overly defensive or placing the onus of the issue back on the complaint. This will almost always backfire.
Hint: Avoid responding when you're furious!
Some businesses, particularly those in regulated industries, must exercise caution in their response.
Consequently, a response manual is essential to ensuring that everyone follows the rules and responds to reviews in an efficient manner. It would be appropriate to provide a phone number or secure message to get in touch with a customer care agent.
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