Nativo, the most advanced content technology platform for advertising, today announced a partnership with LiveRampⓇ (NYSE: RAMP), the leading data connectivity platform, to deliver people-based addressability across the open web. Nativo offers advertisers the ability to reach specific audiences with unique content marketing opportunities and native formats. Through Nativo’s integration with LiveRamp, advertisers and publishers will be able to improve personalized content experiences for consumers and simultaneously enable enhanced targeting, measurement, and monetization.
Nativo advertisers now have access to a people-based buying solution that provides end-to-end addressability throughout the advertising supply chain. The company’s integration with LiveRamp enables advertisers to resolve hundreds of consumer datasets from devices, marketing platforms, or internal systems, through consolidation and de-duplication, into the best representation of an individual. This enables improved targeting and highly accurate attribution and measurement at scale.
Through this partnership, Nativo will also provide its network of publishers access to LiveRamp’s Authenticated Traffic Solution (ATS) so publishers can connect their addressable inventory to advertiser demand. ATS enables a three-way value exchange among brands, publishers, and consumers: consumers retain control over the use of their data, publishers deliver valuable content experiences and brands enhance customer interactions through improved personalization.
https://www.martechcube.com/adtech-firm-nativo-partners-with-liveramp-to-deliver-addressability/
