Ogury, the global leader in choice-driven advertising announced today the release of Thumbnail Ad, the world’s first non-fullscreen format built specifically for mobile.
Ogury is the first to market with Thumbnail Ad in-app. The discrete ad format appears in a precise location within the app and provides an elegant and effective advertising experience. Built for mobile, the unit is draggable, expandable, and skippable by the user and proven to be less intrusive than traditional formats that break content consumption or create the illusion of completeness through false floors.
Thumbnail Ad places the user in control of how they consume the ad. This interactivity attracts attention and delivers video performance previously only available via full-screen interstitial. Meaning advertisers can capture more moments to effectively reach users, in content-based apps where performant full-screen ads aren’t available.
Thumbnail Ad is 4x smaller than a Mid-Page Unit (MPU) and only 12% larger than a Small Banner, whilst paying a significantly higher CPM than either of these formats. With the ability to finally achieve the viewable video (v2CR) metrics advertisers demand, Publishers can access top CPMs on mobile without having to run fullscreen. It is currently the highest cost per pixel format on the market.
Publishers also benefit from cross-promotion with Thumbnail Ads. They can increase time spent in-app by promoting other relevant articles to readers or boost premium subscriptions by advertising offers to loyal users.
https://www.martechcube.com/adtech-company-ogury-launches-thumbnail-ad/
