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Application to a certain person (A2P) Application to subscriber or subscriber to application short messaging service is referred to as SMS. Notifications, alerts, promotional messages, polling contests, news, airline alerts, banking updates, and other services all use the service in some way. It finds applications in practically every sector segment, including financial services, banking, tourism, retail, healthcare, and entertainment, due to its broad range of uses. A2P SMS Market -Global Industry Insights, Trends, Outlook, and Opportunity Analysis, 2018-2026.
Banking notifications, vital alerts, SMS-based two factor authentication, automatic booking confirmations, loyalty programmes, and marketing notifications are all instances of A2P SMS. A2P SMS has been implemented by online reservation systems, various corporate platforms, and support services to improve efficiency and communication. For over 15 years, financial institutions have used A2P SMS to send automated, event-based SMS notifications to their clients' mobile phones. Anti-fraud warnings, balance statements, payment reminders, and withdrawal notifications are just a few examples.