A marketing research consultant for a hotel chain hypothesizes?
STAST:A marketing research consultant for a hotel chain hypothesizes that the chain can increase its market share by offering a loyalty program to its customers. The consultant develops a plan to test this hypothesis by conducting a survey of potential hotel guests. The results of the survey indicate that the majority of respondents are interested in a loyalty program and would be more likely to book a room at a hotel that offers such a program. Based on these findings, the consultant recommends that the hotel chain launch a loyalty program.
A marketing research consultant for a hotel chain hypothesizes that the chain can increase its market share by offering a new type of room service. The consultant recommends that the hotel chain offer a room service that includes a continental breakfast delivered to the guest’s room. buy gmail accounts in bulk
The breakfast would include items such as croissants, muffins, fruit, yogurt, cereal, juice, and coffee. The consultant further recommends that the hotel chain offer this breakfast room service at a discounted rate for guests who book their stay in advance.
The hotel chain decides to test the consultant’s hypothesis by offering the breakfast room service at a discounted rate for guests who book their stay at least 14 days in advance. The hotel chain also offers the breakfast room service at the regular rate for guests who book their stay less than 14 days in advance. The hotel chain tracks the market share for the two types of room service over a period of time.
The results of the market share analysis show that the hotel chain did indeed increase its market share by offering the breakfast room service at a discounted rate for guests who booked their stay in advance. The market share for the breakfast room service at the regular rate was not significantly different from the market share for the breakfast room service at the discounted rate. buy gmail accounts instant delivery
The marketing research consultant’s hypothesis was correct – the hotel chain did increase its market share by offering the breakfast room service at a discounted rate for guests who booked their stay in advance. The hotel chain can continue to increase its market share by offering the breakfast room service at a discounted rate for guests who book their stay in advance. The hotel chain implement the consultant's recommendation, and the loyalty program is successful in increasing the chain's market share.A marketing research consultant for a hotel chain hypothesizes that the chain can increase its market share by offering a loyalty program to its guests. The consultant recommends that the hotel chain offer a loyalty program that rewards guests for staying at the hotel chain for a certain number of nights. The consultant also recommends that the hotel chain offer a loyalty program that rewards guests for spending a certain amount of money at the hotel chain.
The consultant recommends that the hotel chain offer a loyalty program that rewards guests for referring other guests to the hotel chain.A marketing research consultant for a hotel chain hypothesizes that customers who book their rooms online are more likely to be satisfied with their stay than customers who book through a travel agent. To test this hypothesis, the consultant randomly selects 100 customers who booked online and 100 customers who booked through a travel agent and surveys them about their satisfaction with their stay. The consultant finds that 80% of customers who booked online were satisfied with their stay, while only 60% of customers who booked through a travel agent were satisfied. cheap google voice account
Based on these results, the consultant concludes that customers who book their rooms online are more likely to be satisfied with their stay. This finding could be used to encourage more customers to book their rooms online, which would likely lead to increased satisfaction and repeat business.
