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NEW QUESTION 22
Northern Trail Outfitters (NTO):
* Employs Email Specialists responsible for creating content, testing, sending emails, defining the activities for Automation Studio, and creating automations.
* Prefers not to use custom roles unless it is absolutely necessary.
* Email Specialist resides in multiple business units.
Using best practices, how should a consultant create and assign roles for NTO?

• A. Check "Allow" automation permissions for the Content Creator Role and assign it to the Email Specialists
• B. Alter the roles of Content Creator and Data Manager by denying permissions and then assign the roles to the ' Email Specialists.
• C. Create a custom Email Specialist role with needed permissions and assign it to the Email Specialists.
• D. Check "Allow" automation permissions for the Content Creator Role and assign it to the Business Units.

Answer: A

NEW QUESTION 23
A customer wants to send a quarterly reengagement email to subscribers who have NOT opened in the previous three months. The customer's plans are to:
*Use an existing Paste HTML email for the first send.
*Make only minor changes to the email creative for future sends.
*Send to the subscriber list.
*Deploy emails manually for now, but possibly automate in the future.
Which send method should be used?

• A. Triggered Send
• B. Send Flow Activity
• C. Send Email Activity
• D. Guided Send

Answer: B

NEW QUESTION 24
A customer has an eCommerce site and imports data into three data extensions daily: Orders, Order_Details, and Products. The data extensions contain the following information:
* Orders: OrderID, CustomerID, OrderNumber, OrderDate, OrderTotal, GrandTotal.
* Order_Details: ProductID, OrderID, Qty, UnitPrice, ExtendedPrice, Discount.
* Products: ProductID, SKU, Name, Description, Cost, Price.
Which two actions should be taken in Data Designer? (Choose two.)

• A. Create a one-to-one relationship between the contact record and Order_Details.
• B. Create a one-to-one relationship between Order_Details and Products.
• C. Create a one-to-many relationship between Orders and Order_Details.
• D. Create a one-to-one relationship between Orders and Order_Details.

Answer: B,C

NEW QUESTION 25
n online retail customer needs daily promotional email content to generate with minimal time spent on creation. Their service contract includes building a custom dynamic template for this purpose. The customer has communicated the following:
* The email content will highlight new inventory each day.
* A small team will run both their digital marketing operations and their email program.
* A user needs to build, test, and send a daily email in less than an hour.
* Images for the emails will be hosted on their website CMS.
Which question is relevant to identify strategies for designing the custom template for the customer's daily promotional email?
Choose 3 answers

• A. How often will the layout of the content in a content area change?
• B. What from name will be used for these emails?
• C. Will image URLs be available publicly?
• D. How often will email content be image-only with text overlaying images?
• E. What is the maximum file size of the images being used?

Answer: A,C,E

NEW QUESTION 26
A user in the MC wants to use salesforce custom object data for segmenting and personalization.
How should the consultant approach this requirement?

• A. Create a custom report type that contains the contact or lead ID, email address, and custom object data, then from the marketing cloud, import into a Salesforce Data extension. Use AMPScript in the email to call data
• B. Export report data from the sales cloud and import into a marketing cloud synchronized data extension.
  Use a filter activity to produce a sendable data extension. Create an email send activity in Automation Studio
• C. Map the custom objects to the profile center and use the email editor to insert the custom data. Create a user-initiated send to associate the email to the largest audience and return tracking data.
• D. Sync contact and custom objects with Data Stream and send from Synchronized Data Extension with Salesforce email send. Ensure there is a lookup relationship to a contact or lead record.

Answer: A

NEW QUESTION 27
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