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NEW QUESTION 28
Northern Trail Outfitters (NTO) is migrating from a series of local legacy email automation tools to a single global Marketing Cloud instance to leverage its multi-channels abilities as well as native Salesforce Connector to their global Sales Cloud instance.
Which three factors Should be considered before finalizing the number of business unit they need to purchase? (Choose 3 answers)
- A. Number of brands/geographies which NTO operates
- B. Number of Marketing Cloud users.
- C. If data/content needs to be segregated between brands/geographies
- D. Number of Sales Cloud sandboxes
- E. If testing/development business unit($) is required
Answer: A,D,E
NEW QUESTION 29
Northern Trail Outfitters wants to query Marketing Cloud for send data across SMS, Push, and email.
What would a consultant recommend?
- A. _Send Data Views
- B. Contact History
- C. Send Logs
- D. Tracking Extracts
Answer: A
NEW QUESTION 30
What are two ways Contact builder can alter the data in Data Extensions? (Choose two.)
- A. Extract Data
- B. Add Single Record
- C. Clear Records
Answer: B,C
Explanation:
Explanation/Reference:
NEW QUESTION 31
Northern Trail Outfitters wants to send a welcome email to Contacts when a Contact record is added as a campaign Member to a 'Loyalty Member' Campaign in Sales Cloud.
Which method should they use to send the email from Marketing Cloud?
- A. Use Content Builder Send Flow to send the email to the Salesforce Campaign
- B. Create a Journey with a Salesforce Campaign entry source and an Email Activity
- C. Create a scheduled Automation with a Query Activity and a Send Email Activity
- D. Create a Journey with a Salesforce Data entry source and an Email Activity
Answer: A
NEW QUESTION 32
Northern Trail Outfitters (NTO) wants to better understand subscriber behavior on their website upon arrival via an email message. A local member of a Marketing Cloud user group mentioned the Web Analytics Connector.
Which benefit is offered by installing the Web Analytics Connector in a Marketing Cloud account?
Choose 3 answers
- A. Pass web conversion data back into Marketing Cloud for use in email reporting.
- B. Use the web analytics platform to trigger behavioral remarketing emails.
- C. Recognize web traffic as originating from email instead of another channel.
- D. Track web activity from a click on an email URL back to a specific email campaign.
- E. Match subscribers to web activity by passing Subscriber ID through email links.
Answer: C,D,E
NEW QUESTION 33
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