5 reasons why retailers should switch to MVNO
Whether you work for an experienced retail MVNO (or VNO if you already offer consumer services like home phone or broadband) or a retailer that hasn't yet decided to launch its own MVNO offering, this blog will walk you through some of the considerations you may not have considered... and we won't even mention mobile category revenue!
Retailers have always looked to mobile and auxiliary offerings to greatly increase their revenue; however, this article goes beyond that and examines the reasons why a shop should go beyond money.
1. Greater understanding of the consumer
Research from Nielsen tells us that 72% of smartphone users will use their smartphones to research an item before purchasing it. Are you thinking what we’re thinking?
MVNO helps providing offers that are relevant and timely ensures a greater chance of promotional marketing success.
2. Reduce marketing costs
“There are only three certainties in life:birth, death, and the need for merchants to safeguard profit margins,” observed retail entrepreneur Sir Philip Green. Okay, he definitely didn't say that, but there's no denying that merchants are continuously under pressure to improve their marketing ROI.
According to a study conducted by the Mobile Marketing Association and Walmart in 2014, mobile campaigns generated twice the ROI of other traditional media used by retailers, with mobile advertising performing similarly to television advertising at a fraction of the cost.
3. Better quality engagement
With the widespread use of smartphones, retailmarketers now have the opportunity to take advantage of new technology's possibilities. Retailers have been able to take advantage of these wireless connections by gaining access to the location of their consumers' smartphones.
4. Optimise the retail experience
Entering the mobile market means that subscribers will connect with your brand on a frequent basis through your retail MVNO's real-time self-care app, which helps subscribers to maintain account control and avoid bill shock. Not only is your app available in real time and 24 hours a day, seven days a week (reinforcing your retail brand promise), but digital service providers can also deliver push notifications to users' mobile devices about new sales specials or marketing campaigns.
5. Loyalty Rewards too expensive
Loyalty cards are a tremendous source of information and detail about consumer preferences and habits, among other things. In loyalty incentives, the margins are lower, but if you use MVNE, your profits will sky rocket.
The implementation of Telgoo5 MVNO will help in the billing and charging process thus making it more user friendly.
