Data-backed insights on featured snippet optimization
Around one-fifth of all keywords activate a featured snippet
99 percent of all featured bits tend to appear within the very first natural position and take over 50% of the screen on mobile devices, driving higher-than-average click-through rates (CTR).
The secret to included bit optimization depends on a couple of specific areas: long-tail- and question-like keyword technique, date marked content that comes at the right length and format, and a succinct URL structure.
Google has always been quite hazy on any information about winning highlighted bits. This was the case when they were first presented, making them something businesses considered to be the cherry on top of their SEO efforts, which is still mainly the case. Having first-hand knowledge about the worth and power of featured snippets, Brado teamed up with Semrush to carry out the most comprehensive research around included snippet optimization to discover how they really Click for more work, and what you can do to win them.
Revealing the highlights from a Featured bits research study that evaluated over a million SERPs with featured snippets present, this post unwraps actionable recommendations on amping up your optimization strategy to lastly win that Google reward.
General patterns across the included bit landscape.
With billions of search questions run through the Google search box every day, our research study found that
