Data-backed insights on highlighted snippet optimization
Around one-fifth of all keywords activate a featured bit
99 percent of all included snippets tend to appear within the first natural position and take control of 50% of the screen on mobile phones, driving higher-than-average click-through rates (CTR).
The secret to included bit optimization lies in a few specific areas: long-tail- and question-like keyword strategy, date significant content that comes at the best length and format, and a succinct URL structure.
Google has always been pretty hazy on any information about winning featured snippets. This held true when they were initially presented, making them something services considered to be the cherry on top of their SEO follow this link efforts, which is still mostly the case. Having first-hand knowledge about the worth and power of highlighted bits, Brado teamed up with Semrush to perform the most detailed research study around included snippet optimization to uncover how they really work, and what you can do to win them.
Revealing the highlights from a Featured bits study that evaluated over a million SERPs with highlighted snippets present, this post unwraps actionable ideas on amping up your optimization strategy to lastly win that Google reward.
General patterns throughout the featured snippet landscape.
With billions of search queries go through the Google search box every day, our study discovered that around 19 percent
