The global nutritionpowder market will rise gradually backed by increasing awareness for fitbody during the forecast period. The need for healthy body has propelled therise of several fitness centres that will drive the growth of the market in theforthcoming years. Fortune Business Insights, published this information, inits latest upcoming report, titled “Nutrition Powder Market Size, Share& Industry Analysis, By Product Type (Casein Protein, Brown Rice Protein,Mixed Plant Proteins, Egg Protein, Whey Protein, Pea Protein, Hemp Protein), ByApplication (Ready-to-cook, Snacks, Others), By Distribution Channel (OnlineStores, Convenience stores, Drug and Speciality Stores,Supermarkets/Hypermarkets, Institutional Sales) Others and Regional Forecast, 2019-2026.”
A nutrition powder is a meal replacement option that providesa complete balanced nutrition for the body. Furthermore, they are useful toboost immunity and may reduce the effects of chronic diseases to some extent.In addition to this, a good nutrition powder contains proteins for the growthof the body. The protein content in a nutrition powder may be in isolate orconcentrated form. However, for best results, it is always recommendable tohave isolate protein powder rather than concentrated powder. Fitnessenthusiasts mostly prefer nutrition powder before their exercise regime toassist optimal muscle growth.
What does the Report Provide?
The market report provides detailed assessment of the variousmarket drivers and restraints, opportunities, and challenges that the marketwill face during the projected horizon. Furthermore, the report providescomprehensive research into the regional developments of the market, affectingthe market growth during the forecast period. In addition to this, the reportincludes information sourced from advice of expert professionals from theindustry by our research analyst using several research methodologies.Moreover, it contains an exhaustive study of the landscape comprising of keyplayers, strategies used by them, and recent product launches for the marketgrowth between 2019 and 2026.
Drivers and Restraints:
Growing Health and Fitness Industry to Propel Market
According to a data by Global Wellness Institute, the healthand fitness industry is one of the fastest growing industry with estimatedvalues of worth $3.7 trillion and with a predicted double-digit growth rateeach year. Rising fitness centers across the globe will drive the growth of themarket in the forthcoming years.
Furthermore, rising lifestyle relating illness, influence ofsocial media, and growing shift towards healthcare across several regions isexpected to be the growth factors for the market during the forecast period.World Health Organization states that, in 2014, about 40% adults were found tobe overweight globally. Increasing health-conscious mindset among themillennials will contribute to the growth of the market during the projectedhorizon.
Regional Analysis:
Increasing Preference for Sport Drinks to Surge Demand inNorth America
Among the region, the market in North America is expected tolead during the forecast period. This is attributable to factors such asincreasing preference for sport drinks, and presence of several recreationalfacilities for the population. Furthermore, rise in number of bodybuilders, andsports athletes owing to rise in high endurance sports such as MMA, and UFCwill positively affect the growth of the market in North America during theforecast period. On the other hand, themarket in Asia-Pacific will witness significant growth for the market duringthe projected horizon. This is ascribable to factors such as growing populationin countries such as China, and India in the forthcoming years.
Competitive Landscape:
HUL Merging with GlaxoSmithKline to Drive Market
In April 2020, Hindustan Unilever (HUL), a leading FMCGcompany, announced its merger with GlaxoSmithKline Consumer Healthcare. HULwith this acquisition will furthers expand its operations in the nutritionpowder segment and over the counter products. Companies adopting strategiessuch as merger and acquisition, and product launches to strengthen their marketpresence will drive the growth of the market during the forecast period. Forinstance, Life Extension, in March 2020, launched a new berry-colored powder,NitroVasc Boost, that aids circulation. According to the company, the productcan be easily combined with pre-workout drinks, water, and other water-solubleproducts.
Source: https://www.fortunebusinessinsights.com/nutrition-powder-market-102121
