Today, where people are always in a hurry and just make their buying decisions in split seconds, product packaging is the only thing that influences their quick buying judgments.
Of course, the product’s quality and beauty also matter here a lot. Still, no one would buy an expensive and high-quality product wrapped in just a plastic sheet.
We have gathered some of the best customization advices from experts that could help you make your custom product packaging appealing.
Use Plenty of Colors
Based on your product you can use different colors, such as golden, purple, yellow, and sea green, etc. However, the color of the packaging also depends upon the theme and your brand’s identity. In short, add as many colors as you can, as long as they work well to attract buyers. They undoubtedly add up the beauty of your unique soaps.
While adding colors, make sure not to add them randomly. There is a whole science behind the use of colors in the retail business. Every color signifies a different approach and has a different effect on the customer. In this case, the use of radiant colors might be the best option for you. A blend of too many colors at once can confuse the consumer and make them jump to the next product.
Promote it on Social Media
A lot of brands take the help of social media to promote their product packaging. So, how can you use social platforms for such a purpose? Well, custom product boxes wholesale is a critical element of this—experts around the world focus on consumers’ unboxing experience. That includes all the steps consumers take from holding the packaging to the ease of disposing of it.
Combining it with a bit of functionality will do your work. To get this, let’s say you are selling bath bombs in a pack of four. All of your consumers might not use all four of them at once. However, if they only one of them, make sure that your packaging seamlessly protects the remaining bath bombs in the box.
For instance, use sleeve product boxes with custom made insert precisely the size of your bath bombs, the remaining soaps will be protected and buyers can store the rest of them for future use.
Plan ahead
Let’s say the buyer has successfully made the purchase, and the buyer has used your bath bombs. After that, the thing that will stay with your buyer is the product packaging. However, that depends on the packaging, whether it should be kept or thrown away. Though, If you use a special customization add-on to make your packaging beautiful enough, your buyer may think twice before throwing it away. Buyers can further use beautiful packaging to store small objects and jewelry.
Such amazing uses of your box will increase your brand identity, and people will start recognizing your brand for the nuanced and subtle quality you offer. So, the next time they are in a supermarket to buy something, they will instantly remember your brand and choose your product over your competitor’s.
Make use of Events
The Gregorian calendar is filled with several celebrations, starting from Valentine’s Day and mother’s day to Halloween and Independence day. Successful brands use such events to market their product with the help of custom printing.
The answer to such a question lies in custom branded boxes. Let’s say Independence day is just around the corner, and almost everything around the city is filled with red and blue stars. As a manufacturer of your product, you should also contribute to such an event by designing your product packaging accordingly. For such an event, you can use a combination of red and blue stars and stripes, as such colors represent the national flag of the USA.
Similarly, design your product packaging wholesale in pink and white for valentine’s to show that you care about your buyers and want to add up to their happiness by providing custom designs and packaging.
Show Some Art
Companies that are successful use their story to acquire the attention of buyers. Try coming up with a design that could tell your brand’s story. This is a great way to connect with your buyers and starts believing in your vision and promotion.
Design your packaging according to your prime audience. If your retail product is gender-free, it would be wise to show this with the help of product boxes. This marketing trick will also make your customer base broader.
Final Words
If your company is the one providing a premium and luxury product in town, you need to make sure that your approach is consistent and that your product boxes are one of a kind. A touch of luxury and premium quality will surely ‘wow’ your customers
