For an event activation to be successful, a promotional strategy must be well-planned. With these event marketing and management strategies and tips, you can reach the right audience, create buzz, and reach your conference, trade show, or corporate event’s target audience.
The date has been set. The venue has been reserved. The only thing left is to get people to show up. Concerned? Maybe a little? Don’t be.
For an event activation to be successful, a promotional strategy must be well-planned. With these event marketing and management strategies and tips, you can reach the right audience, create buzz, and reach your conference, trade show, or corporate event’s target audience.
Setup a Website for Your Event
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In contrast with setting up a basic landing page and contact form on your existing website, a standalone website for your event allows you to focus on your branding and SEO efforts on it. The design should feature clear CTAs that direct visitors to the registration page. Build the domain name around a memorable name and ensure that it is memorable.
Use Pop-ups on Your Site
Although pop-ups may be controversial, there’s no denying that they can increase conversion rates. Visitors can find out about your event through a pop-up on your website and you can direct them to your landing page.
Using email as a marketing tool
Having a list of loyal followers can make email one of the most effective marketing channels. Announcing early bird ticket prices and the speaker lineup several months before the event will help you start your email campaign on time. If the event is approaching, make sure you send emails regularly, reminding people of deadlines for discounted tickets and the final schedule, and a few days before registration closes.
Usage of Hashtags
Make sure to use a short and easy-to-remember hashtag every time you post about your event on social media. It also helps boost engagement and buzz before and during the event as people are looking for information about the event.
Collaborate with Influencers
Reaching a wider audience and boosting registration can be achieved by inviting industry influencers to your event. You can also promote your event greatly by having influencers at it, especially if you plan on running it regularly. Influencer marketing works best when you select a photogenic venue and encourage attendees to post photos and videos during the event.
