views
According to the report, publishedby Fortune Business Insights, in a report, titled “OatmealMarket Size, Share & Industry Analysis, By Form (Conventional andOrganic), By Type (Quick/Instant Oatmeal, Steel cut/Irish Oatmeal, ScottishOatmeal, and Oat Flour), Distribution Channel (Supermarkets/Hypermarkets, ConvenienceStores, Online Retail, and Others), and Regional Forecasts, 2019 – 2026” themarket size stood at USD 2.31 billion in 2018. The report incorporates severalfactors that have impacted the Oatmeal Market growth and share in recent years.Besides providing insights on the growth stimulators, it reveals a few factorsthat have restricted the market growth.
The report highlights a few of theleading products, significant companies, and considerable industry developmentsof recent times. The competitive landscape has been discussed in in-depth inthe Oatmeal Market report. Forecast values for the market have been provided inthe report for the period of 2019 to 2026. Moreover, the report recognizesareas that have witnessed the highest demand and applications for the productin recent years. The global oatmeal market size is expected to reach USD 3.32billion by 2026, exhibiting a CAGR of 4.76% during the forecast period. Thegrowing prevalence of diabetes mellitus (DM) among people will spur demand forhealthy foods, which in turn will uplift the Oatmeal Market share. Forinstance, as per the data provided by healthy people program, diabetes affectsan estimated 29.1 million people in the United States and is the 7th leadingcause of death. In addition, the estimated total financial cost of DM in theUnited States in 2012 was $245 billion, which includes the costs of medicalcare, disability, and premature death. Nonetheless, the growing inclinationtowards healthy eating habits will subsequently aid the Oatmeal Market growth.
Competitive Landscape:
Announcement of Quaker Oat Beverage to Induce Competition Among KeyPlayers
Quaker Oats Company, an Americaconglomerate based in Chicago and a subsidiary of PepsiCo, unveiled Quaker OatBeverage, a new line of heart-healthy, oat bran-based beverages. The newproduct line will stimulate competition among other key players to stand out inthe dairy-alternative category and launch innovative oat-based food. Theannouncement of the product line by Quaker will consequently boost the OatmealMarket trends owing to its fiber formulation and FDA certified heart healthclaim.
Furthermore, the Quaker OatBeverage is packed with plant-based nutrient containing a high source ofcalcium and vitamin D, which will be a dynamic factor in fuelling demand amongvegans. In addition, the global VP, nutrition group, at PepsiCo, KoenBurghouts, said in a statement, “We tested this product multiple times withconsumers for taste and texture, and they are very satisfied with thesmoothness and overall texture in all usage occasions.”
Regional Analysis:
Budding Health-Conscious Consumers to Propel Market in North America
The market in North Americagenerated a revenue of USD 1.23 billion and is predicted to hold the largestmarket share in the forthcoming years. The growing demand for oat-basedproducts such as oatmeal, oat-based snacks, oats snacks, rolled snacks and commonoats will have a positive impact on the market in the region — the surge inhealth-conscious consumers and rising inclination towards healthy foods tobolster the market in North America. Furthermore, the sedentary lifestyle of people will also contributesignificantly to the demand for oat-based breakfast, such as oats cookies,oats, and oatmeal. In addition, therising awareness regarding oats nutrition and benefits will enable healthygrowth of the market.
Segment Information:
High Popularity of Organic Oats as Healthy-Breakfast Cereal to EnrichMarket Potential
The robust demand for conventionaloats will bolster the growth of the segment and dominate the market in theforeseeable future. However, the growing popularity of organic oats as healthy-breakfastcereal will augment the market and influence the growth of the organictype.
Browse Complete Summary of Oatmeal Market Report Enabled with Detailed Segmentationand Table of Content:
https://www.fortunebusinessinsights.com/oatmeal-market-102179