Meetings,Incentives, Conferences, and Exhibitions (MICE) are a kind of marketing wherelarge groups, commonly organized well in advanced time, are brought together bythe medium of organizers. There has lately been a rising trend towards the useof the word ‘meetings' in place of 'conferences'. In fact, there have been manypeople who would rather call meetings as meetings, due to the personal natureof such meetings.
Generally,meetings are organized for different reasons by many different types oforganizations. Meetings can take place in formal settings like board meetingsor even workshops. Meetings can also take place in informal settings such ashouse parties or lunch or get-togethers with friends. Most companies haveinformal meetings for various reasons; therefore meeting incentives are a greatway to advertise the company to those interested in the field of expertise.
Meetings,Incentives, Conferences, and Exhibitions (MICE) are a kind of marketing where large groups,usually well in advance are brought together for mutually beneficialdiscussions and activities. In recent times there has also been a growing trendtowards the use of the word meetings in place of the more popular term'conferences'. This has seen a massive rise in the number of meetings takingplace across different sectors. Meetings are generally referred to as eventsthat bring people together for various reasons and are meant to serve some usefulpurpose. Meetings are of many kinds depending upon the nature andcharacteristics of the organization. A business meeting may be of any naturebut mostly is a formal event and is organized to share information, reviewcurrent issues, set new goals, or merely entertain.
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