Keys to Consider to Increase Mobile App Downloads
If you are reading this you may have just built your first app! And the first thing you will be wanting to do is generate more downloads. The first you should ask is why the user will want to download your app, which essentially comes down to them wanting a way to solve an existing problem or make interacting with your business smooth and pain-free.
Most users will download an app for 3 reasons:
- Word of mouth,
- They have seen an ad, or
- There is an incentive in place to make the download
For most businesses there customers are their app users, consumers want apps that can add convenience in their lives. Nowadays, the app store is loaded with applications, so a download incentive rings loudly.
If you can provide incentives that align with your customer’s ongoing wants and motivations, your app will become the most powerful tool you use for repeat business.
Here are 3 ways to incentivise your mobile app downloads:
- A discount on an item or service
- Ongoing in-app reward points
- Some free item or service
Its no secret the power of social proof has on consumer buying decisions. The more positive reviews you can draw will essentially create motivation to download your app. They help show current customers or new business the value your app will provide to them. As well as the increased user experience they will receive with dealing with your business.
Do not be tempted to purchase fake reviews, the app store could potentially become aware and suspend your app entirely.
Reviews from real users and past clients are much more valuable. Furthermore, you as the business owner can use this information to improve on or expand your app. Also, you can uncover further needs you can meet with your app that may not have come to mind.
You may also think about offering an incentive to users that leave you a review. Which would increase the people that actively choose to review your app? Possible incentives may be, in-app discounts, reward points, etc.
Utilise Social Media Channels
These days you almost can’t expect to be social unless you are using social media channels. They also offer a great tool and medium to promote your app and additional content for your business.
Social media marketing of your mobile app is a great way to:
- Speed up the Downloads to get featured on google play and the app store
- Start word of mouth
- Keep existing users informed and engaged
- Promote the app even before its launch.
A great kickstart is paid adds, social adds drive 49% of App downloads, as there is a steady decline in organic reach. Hence, boosting your adds will increase your visibility and allow you to get directly in front of new business.
All social media platforms offer mobile app downloads as an advertising option. Therefore, choose the platforms most aligned with your audience.
The smaller and more specific audience you can target will allow you to save more across your marketing budget. In addition, it will be the more downloads you will see.
Influencer marketing
Twitter reported that more than 40% of users made a purchase at the direct recommendation from an influencer, making it obvious that pairing your app with influencers allows you to a highly engaged and receptive audience.
For the best results, it’s a good idea to consult with your influencer about how to best promote and your mobile app downloads. Also, influencers and micro-influencers know their audience and have clearer insights on how to motivate and engage their followers. Feel free to add your suggestions but keep an open mind to their advice.
Conclusion
Overall getting more mobile app downloads isn’t always the easiest objective to accomplish. We hope that if you implement some of the tips above, it will kickstart you on your way to app downloads.
With any strategy, it is always essential to keep your target audience’s needs and preferences at the hearts of your efforts.
Additionally, it’s a good idea to keep on top of your industry trends and keep your app updated to them accordingly. Moreover, this will help you in your efforts getting your featured across the app store and google play. As they often change their requirements and what they consider important for apps to feature.
We wish you luck! For advice or an obligation free quote for a custom made business app, contact the team at Calibre Digital anytime.
