The global dehydratedpotato market size is expected to reach USD 8.84 billion by 2026 whileexhibiting a CAGR of 6.83% between 2019 and 2026. This is ascribable to factorssuch as increasing demand for processed food products across the globe. FortuneBusiness Insights, publishes this information in its latest report, titled “DehydratedPotato Market Size, Share & Industry Analysis, By Form (Flakes, Powder,Dices, Shreds, and Others), Nature (Organic and Conventional), By DistributionChannel (Food Services and Retail Channel), and Regional Forecasts, 2019 – 2026.”The report further mentions that the market was worth USD 5.23 billion in2018 and is anticipated to rise exponentially during the forecast period.
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Potatoes are rich incarbohydrates, vitamins, and potassium. They are widely used in severalculinary dishes across the globe. Fresh potatoes undergo dehydration process,wherein they are completely dried by removing their moisture content. Therefore,dehydrated potatoes or instant potatoes are the popular processed food productconsumed globally owing to better digestive properties, compared to freshpotatoes. They are affordable and enriched with nutritional properties such ashigh in niacin, vitamin C, vitamin B6, and manganese, among others that makethem a popular choice for consumption.
What does the Report Include?
Themarket report includes a detailed assessment of the various market drivers andrestraints, opportunities, and challenges that the market will face during theprojected horizon. The report provides comprehensive research into the regionaldevelopments of the market, affecting the market growth. The report includesinformation sourced from the advice of expert professionals from the industryby our research analyst using several research methodologies for the market. Inaddition to this, the competitive landscape offers further detailed insightsinto the strategies such as product launches, partnerships, merger andacquisition, and collaborations adopted by the companies to maintain marketstronghold between 2019 and 2026.
DRIVING FACTORS
Increasing Demand for Processed Food to StokeDemand
Food processingimproves the taste, texture, and shelf-life of the food products by applyingtechnological and scientific principles to stop the natural process of decayingof the food products. In addition to this, processed foods are safe forconsumption owing to the reduction in harmful bacteria during processing. Owingto several benefits of processed food products such as instant potatoes, thereis a huge demand for culinary purposes across the globe. Therefore, highadoption of dehydrated potatoes in processed food industry is driving theglobal dehydrated potatoes market growth during the forecast period. Forinstance, in April 2020, Idahoan Foods, a potato processer company, reported a250% increase in sales for its products in the month of March. The leadingseller of mashed instant potatoes in the US, people queued up at their storesto stock non-perishable processed food products amid the ongoing globalpandemic, COVID-19.
REGIONAL INSIGHTS
Exponential Production of Potatoes inAsia-Pacific to Propel Demand
Among all regions, themarket in Asia-Pacific is expected to witness significant growth and registerhighest global dehydrated potato market revenue during the forecast period.This is attributable to factors such as high cultivation of potatoes incountries such as China and India. The growing demand for nutritious food andpresence of large population in Asia Pacific will contribute to the marketgrowth. Additionally, lucrative opportunities for the manufacturers andchanging lifestyle preference of the consumers are expected to favor marketgrowth. North America, on the other hand, is likely to gain momentum owing toincreasing demand for processed food products in the countries such as the US.High adoption of dehydrated potatoes in seasoning ingredients, salads, andsauces will favor the market growth in the region between 2019 and 2026.
COMPETITIVE LANDSCAPE
Merger and Acquisition Strategies by MajorCompanies to Drive the Market
According to FortuneBusiness Insights, the global dehydrated potato market share is evenlydistributed between established companies such as McCain Foods, Idahoan Foods,and Idaho Supreme Potatoes, among others. The companies are adopting strategiessuch as merger and acquisition, collaboration, introduction of new product, andpartnerships to consolidate their position and maintain market strongholdduring the forecast period.
Source: https://www.fortunebusinessinsights.com/dehydrated-potato-market-102186
